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Case Study: Martek Biosciences Interacts with Boomers Online
Presented by: Andrea Martin, Manager, Brand Public Relations, Martek, now a division of DSM Nutritional Products & Anthony Martin, Public Relations Manager, Martek, now a division of DSM Nutritional Products
Launched in 2010, the Beautiful Minds campaign was developed through a partnership of the life’s DHA™ brand and the National Center for Creative Aging (NCCA) to educate boomers on the role lifestyle factors have on positive brain health. As a way to inspire the boomer demographic, the Beautiful Minds campaign features profiles of men and women over the age of 55 who are accomplishing remarkable things in the second half of their lives. The campaign features special events, a traveling photo essay exhibit, media relations and online presence through the campaign’s hub (www.beautiful-minds.com) and Facebook page.