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Presentation: Marketing and Messaging Apps: What you need to know to activate on behalf of brands? ...
Presentation: Marketing and Messaging Apps: What you need to know to activate on behalf of brands?
Presented by: Eytan Oren, Director of Partnerships, IPG Media Lab
Earlier this year, the IPG Media Lab released “Messaging Apps: The New Face of Social Media and What It Means for Brands”- the most comprehensive research to date on messaging apps. The 28-page report is a result of two years of intensive research and interviews with influencers and messaging app developers. This comes at the heels of the IPG Media Lab’s recent work on behalf of client Syco/Columbia Records for the launch of the One Direction Kik Card. Today, Eytan Oren, Director of Partnerships at the IPG Media Lab will take a closer look at what is going on in the messaging app space and how marketers can join this social conversation.