How the WSJ Digital Network
leverages social media
Financial Services Social Communications: Case Studies & Roundtables
No...
The WSJ Digital Network on Twitter
• Over 100 feeds
• Manual and automated
• Breaking news in real-time
• 650,000+ followe...
Twitter Editorial Integration
• Content Modules
throughout WSJ.com
Twitter Ad Integration
• Surrounding tweets
during our D Event
The WSJ Digital Network on Facebook
• 25+ pages
• 180,000+ followers
• Posts with 50+
comments are commoncomments are comm...
The WSJ Digital Network on Facebook
• WSJ NewsHound Quiz
• New Quiz Weekly
Facebook on The WSJ Digital Network
• Facebook “Like”
Facebook Like has had a massive effect
on referral traffic to WSJ.com
* Does not include blogs ** Search engine traffic av...
Our Growing WSJDN Communities Allows Users to
Engage and Discuss the Hottest Topics
Over 145,000 members
Growing 3% per mo...
Why Leverage the Journal Community?
• Members Use Real Names
• High-Level Discussions
• Real-time Polling
• Interaction wi...
WSJ on foursquare
• Foursquare integration
within Greater NY Section
• 46,000+ friends
WSJ on foursquare
Thank you! Enjoy the day!
Financial Services Social Communications: Case Studies & Roundtables
November 18th, 2010
Mark Fi...
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Mark Fishkin Presentation - 11/18/2010 Financial Services Social Communications: Case Studies and Roundtables

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Presention by: Mark Fishkin, VP Digital Sales and Marketing, Wall Street Journal Digital Network

www.bdionline.com

Published in: Business, Technology
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Mark Fishkin Presentation - 11/18/2010 Financial Services Social Communications: Case Studies and Roundtables

  1. 1. How the WSJ Digital Network leverages social media Financial Services Social Communications: Case Studies & Roundtables November 18th, 2010 Mark Fishkin @MFinMedia
  2. 2. The WSJ Digital Network on Twitter • Over 100 feeds • Manual and automated • Breaking news in real-time • 650,000+ followers WSJ.com Journal Community front page • Bloggers, journalists, regions, subjects • @WSJNY • @pkafka
  3. 3. Twitter Editorial Integration • Content Modules throughout WSJ.com
  4. 4. Twitter Ad Integration • Surrounding tweets during our D Event
  5. 5. The WSJ Digital Network on Facebook • 25+ pages • 180,000+ followers • Posts with 50+ comments are commoncomments are common • Custom “news” tab experience
  6. 6. The WSJ Digital Network on Facebook • WSJ NewsHound Quiz • New Quiz Weekly
  7. 7. Facebook on The WSJ Digital Network • Facebook “Like”
  8. 8. Facebook Like has had a massive effect on referral traffic to WSJ.com * Does not include blogs ** Search engine traffic averages 6.1M PVs per month.
  9. 9. Our Growing WSJDN Communities Allows Users to Engage and Discuss the Hottest Topics Over 145,000 members Growing 3% per month Over 185,000 members 150k+ Comments/month
  10. 10. Why Leverage the Journal Community? • Members Use Real Names • High-Level Discussions • Real-time Polling • Interaction with WSJ Editors• Interaction with WSJ Editors • Monitored Contributions • Questions and Answers • Home Page Exposure • Custom Advertising Solutions
  11. 11. WSJ on foursquare • Foursquare integration within Greater NY Section • 46,000+ friends
  12. 12. WSJ on foursquare
  13. 13. Thank you! Enjoy the day! Financial Services Social Communications: Case Studies & Roundtables November 18th, 2010 Mark Fishkin @MFinMedia

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