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Mark Fishkin Presentation - 11/18/2010 Financial Services Social Communications: Case Studies and Roundtables

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Presention by: Mark Fishkin, VP Digital Sales and Marketing, Wall Street Journal Digital Network …

Presention by: Mark Fishkin, VP Digital Sales and Marketing, Wall Street Journal Digital Network

www.bdionline.com

More in: Business , Technology
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  • 1. How the WSJ Digital Network leverages social mediaFinancial Services Social Communications: Case Studies & Roundtables November 18th, 2010 Mark Fishkin @MFinMedia
  • 2. The WSJ Digital Network on Twitter• Over 100 feeds • Manual and automated • Breaking news in real-time• 650,000+ followers• Bloggers, journalists, regions, subjects• @WSJNY• @pkafka WSJ.com Journal Community front page
  • 3. Twitter Editorial Integration• Content Modules throughout WSJ.com
  • 4. Twitter Ad Integration• Surrounding tweets during our D Event
  • 5. The WSJ Digital Network on Facebook• 25+ pages• 180,000+ followers• Posts with 50+ comments are common• Custom “news” tab experience
  • 6. The WSJ Digital Network on Facebook• WSJ NewsHound Quiz• New Quiz Weekly
  • 7. Facebook on The WSJ Digital Network• Facebook “Like”
  • 8. Facebook Like has had a massive effecton referral traffic to WSJ.com * Does not include blogs ** Search engine traffic averages 6.1M PVs per month.
  • 9. Our Growing WSJDN Communities Allows Users toEngage and Discuss the Hottest Topics Over 145,000 members Over 185,000 members Growing 3% per month 150k+ Comments/month
  • 10. Why Leverage the Journal Community?• Members Use Real Names• High-Level Discussions• Real-time Polling• Interaction with WSJ Editors• Monitored Contributions• Questions and Answers• Home Page Exposure• Custom Advertising Solutions
  • 11. WSJ on foursquare• Foursquare integration within Greater NY Section• 46,000+ friends
  • 12. WSJ on foursquare
  • 13. Thank you! Enjoy the day!Financial Services Social Communications: Case Studies & Roundtables November 18th, 2010 Mark Fishkin @MFinMedia