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Presentation: Hashtags - How to engage with your audience one tweet at a time
Presented by: Leslie Marshall, Director - Events, Magazine, Social Media Marketing Services, Morningstar, Inc.
Morningstar has used hashtags to engage with financial advisors at conferences and investors through Twitter chats. In this session, Leslie Marshall, director events and social media at Morningstar, will highlight key successes in using an appropriate hashtag to promote Morningstar’s conferences and online events globally, as well as share live thought leadership from the events and address customer service issues in real-time. Hashtags offer an invaluable way of gathering data from live Twitter chats and conferences. Leslie will offer insight and observations from the hashtag data collected at the 2013 Morningstar Investment Conference and Morningstar ETF Invest Conference, as well as other Twitter chats.
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