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Lance Hill Presentation - BDI 11/10/11 Healthcare Social Communications Leadership Forum
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Lance Hill Presentation - BDI 11/10/11 Healthcare Social Communications Leadership Forum

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Presentation by: Lance Hill, CEO, Within3 …

Presentation by: Lance Hill, CEO, Within3

www.bdionline.com

Published in: Business, Technology
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  • 1. The world leader in healthcare professional communitiesHealthcare Social Media: Advisory Scientific BoardsPrivate Online Communities Discussion Groups Hospital Professional Networks Clinical Trial Teams Association Members & CommitteesNovember 14, 2011 1
  • 2. The HCP Social Media Landscape for Life Sciences Consumer-based sites 1st Generation 2nd Generation 3rd party anonymous 3rd crowd-sourced sites Institution-led, identity-focused professional communities GenerationIntroduction to Within3 2
  • 3. The Case for Change:Example Pharmaceuticals“Reactive” Pressures on HCP “Proactive” Opportunities withEngagement HCP Engagement!   Regulatory (including !   More Frequent Sunshine Act) Engagement!   Access & Availability !   More Convenient Engagement!   Cost Pressures !   Innovation & Competitive AdvantagePressures on HCP Communication 3
  • 4. Thinking about “where” we engage HCPs Face-to-Face Community Telephone Discussion Email WebcastTypical channels for interacting with HCPs. 4
  • 5. Advisory Board Communities 5
  • 6. Peer Consult
  • 7. Live Meeting Accelerators
  • 8. Steering Committees
  • 9. Multi-Site Clinical Trials
  • 10. An important consideration... Medical / Legal / Compliance / PrivacyCommon Considerations 10
  • 11. Med/Legal/Compliance:Common Pharmaceutical Issues Most Common MLR Concerns Additional MLR Concerns Off label / Claim Expansion International Concerns Discussion Content/Response Approval Process Promotional Content Distribution Adverse Event Information & User Security Discoverability Fair Market Value Data Retention Anti-kickback Member Contracting Sunshine ActRegulatory Issues in HCP Online Communities 11
  • 12. Take a three-stage approach to riskmanagement Education & Avoidance Risk Monitoring Risk Mitigation ›  User education plan ›  Specified community roles ›  Content and post insertion and authorizations and inline deletion ›  Moderator training ›  Real-time monitoring ›  Adverse event link visibility ›  Terms of use ›  Off-label mitigation ›  Custom community ›  Subscriptions per scenario implementation guidelines discussion area ›  User removal ›  Plain English user ›  Subscriptions per agreements moderator ›  Private user responses ›  Moderated post queuing ›  Community guideline reminders ›  Identity verification ›  Credential verificationRisk Mitigation
  • 13. Every step of an online community can be designedwith proper compliance considerations in mind. 13
  • 14. A full range of content moderation options for all risk levels Open Preventive Reactive Controlled Members post Members are prompted Comments containing All comments are held comments that are to edit comments when excluded keywords or for moderator review. immediately added to excluded keywords phrases are held for discussions. or phrases are detected. moderator review. As a safeguard, any posted comment may be removed from the community. 14
  • 15. Open Moderation Open Preventive Reactive Controlled Members post comments that are immediately added to discussions. As a safeguard, any posted comment may be removed from the community. 15
  • 16. Preventive Moderation Open Preventive Reactive Controlled Members are prompted to edit comments when excluded keywords or phrases are detected. As a safeguard, any posted comment may be removed from the community. 16
  • 17. Reactive Moderation Open Preventive Reactive Controlled Comments containing excluded keywords or phrases are held for moderator review. As a safeguard, any posted comment may be removed from the community. 17
  • 18. Controlled Moderation Open Preventive Reactive Controlled All comments are held for moderator review. As a safeguard, any posted comment may be removed from the community. 18
  • 19. The typical split between Within3 and agencies: Within3 Services Agency Services Organizational Readiness Services Live Event Member Recruiting Moderation Coaching Execution Discussion Honorarium and/or User Orientation Monitoring Contract Management Session Venue Design, Setup, Moderation and Operation Content Summary & Content Creation Findings Documents Content AdaptationWorking with partners 19
  • 20. Questions? 20

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