Presentation: Employee Perspectives: Mobilizing Your Workforce to Create Great Content
Presented by: Kristin Ferguson, Social Media Community Manager, Boston Financial Data Services
For most of us, great content is what fuels our online social communities. However, getting employees to contribute to a corporate blogging strategy can be a challenge especially in a highly regulated environment. Using the Boston Financial Perspectives blog as a case study, we’ll explore how to empower employees of all levels to have a voice and help share your brand’s story.