Policy, External Affairs & CommunicationsMobile Pfizer:A Review of Current ActivitiesBusiness Development InstituteMobile ...
Policy, External Affairs & CommunicationsEpocrates and Pfizer iPhone App
Policy, External Affairs & CommunicationsSmidge™. Healthy Habits Start Here™. • Free holistic health and   wellness applic...
Policy, External Affairs & CommunicationsProtonix Mobile Co-pay Program
Policy, External Affairs & CommunicationsPfizer Nutrition & Yahoo! Hong Kong
Policy, External Affairs & CommunicationsPfizer Animal Health Australia
Policy, External Affairs & CommunicationsMobile Searches Growing Relative To Desktop                     Search Volume, He...
Policy, External Affairs & CommunicationsAges 25-54 Health Info Seekerson Mobile Web              A25-54 mobile web users ...
Policy, External Affairs & CommunicationsMobile Search Ads for Corporate Brand• There have been 35,828  impressions from M...
Policy, External Affairs & CommunicationsIntroducing Mobile Pfizer.com
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Mobile Pfizer - BDI 1/19/11 Mobile Healthcare Communications: Case Studies and Roundtables

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Keynote Case Study: Mobile Pfizer
Presented by: Kate Bird, Director, Digital Communications Policy, External Affairs & Communications, Pfizer
An overview from Pfizer on the different ways in which we're broadcasting our communications efforts by expanding in the mobile space.

www.bdionline.com

Published in: Business, Technology
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Transcript of "Mobile Pfizer - BDI 1/19/11 Mobile Healthcare Communications: Case Studies and Roundtables"

  1. 1. Policy, External Affairs & CommunicationsMobile Pfizer:A Review of Current ActivitiesBusiness Development InstituteMobile Healthcare CommunicationsJanuary 19, 2011Kate BirdDirector, Corporate Digital Communications@katebird
  2. 2. Policy, External Affairs & CommunicationsEpocrates and Pfizer iPhone App
  3. 3. Policy, External Affairs & CommunicationsSmidge™. Healthy Habits Start Here™. • Free holistic health and wellness application • Help Canadians Make Healthy a Habit – Drink more water – Eat more fruits & veggies – Be positive – Deep breathing – Take the stairs – Train your brain • Developed with Canadian Health Experts • http://www.morethanmedicatio n.ca/en/smidge/
  4. 4. Policy, External Affairs & CommunicationsProtonix Mobile Co-pay Program
  5. 5. Policy, External Affairs & CommunicationsPfizer Nutrition & Yahoo! Hong Kong
  6. 6. Policy, External Affairs & CommunicationsPfizer Animal Health Australia
  7. 7. Policy, External Affairs & CommunicationsMobile Searches Growing Relative To Desktop Search Volume, Healthcare Category Mobile Queries are 15% of Total Search Traffic Today*, compared to 7% a Year Ago Source: Google Internal Data, *Today = data for the past four years; Google Confidential and Proprietary
  8. 8. Policy, External Affairs & CommunicationsAges 25-54 Health Info Seekerson Mobile Web A25-54 mobile web users research25M health info Are smartphone owners – 3 of 1066% own iPhones or Android phones More likely to browse for health info2.6x on mobile site vs. app72% Google Mobile Ads Reach of A25-54 Source: comScore Oct’10, Nielsen @plan, Q3’10. Google Mobile Ads includes mGoogle.com, mYT.com, AdMob network, GDN
  9. 9. Policy, External Affairs & CommunicationsMobile Search Ads for Corporate Brand• There have been 35,828 impressions from Mobile• ~1% of paid visits from• Mobile Avg Cost Per Click is ~9% less than avg CPC overall• Our average position for mobile is between 1st and 2nd• Our top keyword for Mobile is the brand name "Pfizer"
  10. 10. Policy, External Affairs & CommunicationsIntroducing Mobile Pfizer.com

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