MasterCard Today: Building Connections through Social Media - BDI 11/18.2010 FInancial Services Social Communications: Case Studies and Roundtables
- 4,613 views
Case Study: MasterCard Today: Building Connections through Social Media ...
Case Study: MasterCard Today: Building Connections through Social Media
Presented by: Jim Issokson, Senior Business Leader, Reputation and Issue Management, MasterCard Worldwide & Elizabeth Birenbaum, Vice President, US Digital Marketing, MasterCard Worldwide
This presentation will cover how MasterCard is leveraging social media to drive brand engagement, loyalty and corporate reputation.
- Total Views
- Views on SlideShare
- Embed Views