Presentation: To Vine or Not to Vine: Is Six Second Storytelling Right for Financial Brands?
Presented by: Jill Sherman, Vice President/Director, Social & Content Strategy, DigitasLBi
With dynamic, personalized content and real-time messaging driving the social landscape, brands are looking to capitalize on platforms like Vine for quick wins. But telling a compelling story in six seconds isn’t necessarily as easy as it looks. Before taking the leap, there are some important considerations financial brands should consider.