Case Study: Investing in the Voice of the Customer
With increased regulation and a volatile economy, it is important now more than ever to be connected to and collaborate with your customer in the financial services industry. In this session, learn what it means to truly tap into the voice of customer and where companies in the past have gone wrong. Then hear how major financial services brands are creating an ongoing connection with their customers to foster breakthroughs with a series of case studies.
Presented by: Mike Dumbroski, Vice President of Client Services, Communispace & Jen Reddy, Senior Vice President, Global Marketing, Communispace