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Inspiring a Global Workforce to Achieve Corporate Social Responsibility Goals - BDI 6/28/12 Social Media & Internal Communications Case Studies Summit
 

Inspiring a Global Workforce to Achieve Corporate Social Responsibility Goals - BDI 6/28/12 Social Media & Internal Communications Case Studies Summit

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Case Study: Inspiring a Global Workforce to Achieve Corporate Social Responsibility Goals...

Case Study: Inspiring a Global Workforce to Achieve Corporate Social Responsibility Goals
Presented by: Michael Fields, Director of XylemWatermark, Xylem Inc.
Xylem, formerly of ITT Corporation, is a leading water technology company with 12,000 employees in 150 countries. Michael will share how the organization uses social technologies to empower its employees to help provide safe water and sanitation to more than one million people by 2013 through its CSR program Xylem Watermark.

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    Inspiring a Global Workforce to Achieve Corporate Social Responsibility Goals - BDI 6/28/12 Social Media & Internal Communications Case Studies Summit Inspiring a Global Workforce to Achieve Corporate Social Responsibility Goals - BDI 6/28/12 Social Media & Internal Communications Case Studies Summit Presentation Transcript

    • Xylem Watermark:Making Our Mark on the Global Water Crisis ThroughEmployee EngagementJUNE 28, 2012
    • Inspiring a Global Workforce to AchieveCorporate Social Responsibility GoalsPresentation Overview::Company/Program HistoryEmployee Engagement GoalsChallengesCommunication ToolsLooking Forward2
    • Xylem at a glance• 12,500 employees• Doing business in more than 150 countries• Serving municipal water, wastewater, residential and commercial building services and industrial markets• A company focused on one of the world’s biggest issues - water3
    • Xylem Watermark is our corporate citizenship and social investment program Our mission is to provide and protect safe water resources for communities in need4
    • 5 Innovation Thought Leadership Nonprofit Partnerships Program Focus Areas Employee Engagement
    • Success to Date: Social ImpactGoal: Deliver clean water and sanitation solutions to 1m people between 2011- 2013 1500 School/community 11 Water-related 6 Disaster Risk projects completed disaster relief efforts Reduction More than More than More than 500Kbeneficiaries 300Kbeneficiaries 400Kbeneficiaries To date, Watermark has reached more than 1.2M6 people in 17 countries around the world
    • Xylem Employee EngagementCommunication GoalsMissionAs Xylem grows and evolves, we have the opportunity to unite the businesses around anew powerful brand and use communications to help create a unified experience for all ofXylem’s employees.Multi-Year Engagement GoalsOur goal is for all of our employees to share these beliefs:I understand Xylem.I believe in Xylem.I feel a part of Xylem and its success.I share the same values as Xylem.I am excited to work for Xylem.7
    • Employee Engagement CommunicationIndustry Best Practices Industry trends/driversSenior managers should give employees a clear picture of the direction in which the company is headed 1 Involvement in the company decision-making process 2 Alignment on and understanding of strategic objectives, mission and vision 3 Employees who highly trust senior management say they would happily remain with the company for the remainder of their career 4Effective line manager communications is the most effective way to create a personal connection between employees’ day-to-day jobs and company goals 5 1 HR Magazine 2011 2 Melcrum Research Report 3 HR Magazine 2012 4 Martiz Research Poll, April 20108 5 Communications Executive Council, The Overlooked Communications Ingredient, 2012 May
    • Xylem Employee Engagement CommunicationsChallenges/Opportunities• New Company - Driving employee awareness, affiliation and support of the new company brand, vision and values, and business objectives• Global New Company - Refining/driving the messaging and mindset that Xylem is one unified company• Multiple Languages – Balancing the need to deliver timely information that accommodates employees’ native languages, while also managing translation timelines, complexity and costs• Technological Capabilities – Ensuring all employees have access to company news/announcements, i.e. non-wired employees• Watermark - Driving deeper employee engagement with Xylem’s signature citizenship program, Watermark9
    • What Are We Doing . . . Xylem’s Employee Engagement Communications Strategy• Create a strong understanding of Xylem, Multi-Year Engagement Goals its strategy, businesses and brand, how it creates value, and the good the company does in the world Our goal is for all of our employees to share these beliefs:• Inspire and equip employees to be passionate ambassadors of the company I understand Xylem.• Build a sense of community and connectedness among employees, and I believe in Xylem. help them see how they contribute to the company’s success I feel a part of Xylem and its success.• Establish and reinforce Xylem’s culture and values as the foundation for employees’ decisions, actions and I share the same values as behaviors Xylem. I am excited to work for Xylem.10
    • Watermark Communication StrategyEmployee Engagement• Heighten employee understanding of Xylem Watermark ‘s programs and the work of that our non profit partners are doing.• Re-energize Watermark’s Ambassador/Champions network.• Increase employee involvement in and commitment to Xylem Watermark programs (new and old).• Launch a regionalized Watermark trip program with the goal of providing more employees with a hands on experience.11
    • Watermark Communication StrategyCommunications Innovation• Utilize social media channels to increase the reach of Watermark and its non profit partners• Leverage internal communication tools (Watermark web site, currents) to educate and inform employees• Re-visit traditional communication tools that have reach among “non connected” employees12
    • Employee EngagementEmployees can support Xylem Watermark by…Connecting with Xylem Watermark online at XylemWatermark.com Traveling abroad on a volunteer trip with our nonprofit partners Supporting our nonprofit partners through Xylem’s matching gifts program Volunteering in their local communities on water-related projects Representing their location as a Xylem Watermark Ambassador13
    • Connecting with Watermark OnlineXylemWatermark.com offers… • Program news and updates • Running Water blog • Employee Resource Center, including tools to plan local Watermark activities • Online donations for the Xylem Watermark Matching Gifts program • Global volunteer trips application 14
    • Compelling, Shareable Content Share our infographics on Facebook, and Xylem will donate $1 to our nonprofit partners Water For People and Mercy Corps.15
    • Questions?16
    • Thank you!MichaelC.Fields@xyleminc.com17