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The leader in healthcare professional digital collaboration solutionsEnsuring HCP EngagementThrough Accessibility
Source: Brad Colbow, FirstWorld Problems      2
Advisory Board                                                   Associations                           Clinical/Research ...
What Success Looks Like4
What is Multi-Device Engagement?5
10 Years Ago…6
Today7
Opportunity!    Engage HCPs by leveraging     multiple device channels8
Physicians with 3 screens spend more timeonline during the workday than physicianswith one or two screens.**Manhattan Rese...
Ingredients for Multi-device Engagement:1. Triggers2. Cloud computing3. Support for multiple screen sizes4. Security10
Delivery           • Mobile Apps:             Configured for             specific devices           • Responsive Web      ...
Responsive Web Design12
Your Site is Responsive, Do You Need an App?                                            Apps   RWD     Mobile Product     ...
14
What Success Looks Like                          “I had difficulties                          answering all questions     ...
QUESTIONS?16
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How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/13 Mobile Healthcare Communications Summit

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Case Study: How To Choose the Right Platform To Meet Your Business Objectives
Engaging healthcare professionals in a virtual peer-to-peer environment presents many challenges, from user participation to obtaining the desired insights. Hear some best practices for multi-channel engagement and how it can foster efficient collaboration while accommodating the busy lifestyles of HCPs.
Presented by: Peter Gannon, Senior Vice President, Business Development and Partnerships, Within3 & Kenn Louis, Senior Product Designer, Within3

www.bdionline.com

Published in: Business
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Transcript of "How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/13 Mobile Healthcare Communications Summit"

  1. 1. The leader in healthcare professional digital collaboration solutionsEnsuring HCP EngagementThrough Accessibility
  2. 2. Source: Brad Colbow, FirstWorld Problems 2
  3. 3. Advisory Board Associations Clinical/Research Speakers BureauSteering Committees 3rd-Party Partnerships Primary Focus on: Primary Focus on: Operational Efficiency Organizational Enablement Better Market Insight Building Stronger HCP Relationships
  4. 4. What Success Looks Like4
  5. 5. What is Multi-Device Engagement?5
  6. 6. 10 Years Ago…6
  7. 7. Today7
  8. 8. Opportunity! Engage HCPs by leveraging multiple device channels8
  9. 9. Physicians with 3 screens spend more timeonline during the workday than physicianswith one or two screens.**Manhattan Research9
  10. 10. Ingredients for Multi-device Engagement:1. Triggers2. Cloud computing3. Support for multiple screen sizes4. Security10
  11. 11. Delivery • Mobile Apps: Configured for specific devices • Responsive Web Design: Crafted for multiple devices11
  12. 12. Responsive Web Design12
  13. 13. Your Site is Responsive, Do You Need an App? Apps RWD Mobile Product X - Desired outcomes conducive to mobile X - Inclusive of all product features - X Device Switching X X Trigger activity X X Instant Speed to Market - X13
  14. 14. 14
  15. 15. What Success Looks Like “I had difficulties answering all questions as the Internet on my cruise ship is very fickle. I did try to answer as much as possible”15
  16. 16. QUESTIONS?16

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