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How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/13 Mobile Healthcare Communications Summit
 

How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/13 Mobile Healthcare Communications Summit

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Case Study: How To Choose the Right Platform To Meet Your Business Objectives ...

Case Study: How To Choose the Right Platform To Meet Your Business Objectives
Engaging healthcare professionals in a virtual peer-to-peer environment presents many challenges, from user participation to obtaining the desired insights. Hear some best practices for multi-channel engagement and how it can foster efficient collaboration while accommodating the busy lifestyles of HCPs.
Presented by: Peter Gannon, Senior Vice President, Business Development and Partnerships, Within3 & Kenn Louis, Senior Product Designer, Within3

www.bdionline.com

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    How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/13 Mobile Healthcare Communications Summit How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/13 Mobile Healthcare Communications Summit Presentation Transcript

    • The leader in healthcare professional digital collaboration solutionsEnsuring HCP EngagementThrough Accessibility
    • Source: Brad Colbow, FirstWorld Problems 2
    • Advisory Board Associations Clinical/Research Speakers BureauSteering Committees 3rd-Party Partnerships Primary Focus on: Primary Focus on: Operational Efficiency Organizational Enablement Better Market Insight Building Stronger HCP Relationships
    • What Success Looks Like4
    • What is Multi-Device Engagement?5
    • 10 Years Ago…6
    • Today7
    • Opportunity! Engage HCPs by leveraging multiple device channels8
    • Physicians with 3 screens spend more timeonline during the workday than physicianswith one or two screens.**Manhattan Research9
    • Ingredients for Multi-device Engagement:1. Triggers2. Cloud computing3. Support for multiple screen sizes4. Security10
    • Delivery • Mobile Apps: Configured for specific devices • Responsive Web Design: Crafted for multiple devices11
    • Responsive Web Design12
    • Your Site is Responsive, Do You Need an App? Apps RWD Mobile Product X - Desired outcomes conducive to mobile X - Inclusive of all product features - X Device Switching X X Trigger activity X X Instant Speed to Market - X13
    • 14
    • What Success Looks Like “I had difficulties answering all questions as the Internet on my cruise ship is very fickle. I did try to answer as much as possible”15
    • QUESTIONS?16