@dosomething
Snapchat
LET’S DO SOMETHING ABOUT
@dosomething
Any cause, anytime, anywhere.
@dosomething
We have 2.6 million members
@dosomething
Love Letters
@dosomething
PART ONE What Is It?
PART TWO Why Should I Care?
PART THREE What DS.org Does With It
PART FOUR How DS.org Bui...
@dosomething
PART ONE
What Is It?
@dosomething
Love Letters
@dosomething
PART TWO
Why Should I Care?
@dosomething
30 MILLION
ACTIVE USERS IN THE UNITED STATES
@dosomething
32% OF TEENS
ARE USING IT
and 46% of 18 year olds!
@dosomething
1% OF MARKETERS
ARE ADVERTISING THROUGH IT
it isn’t saturated yet!
@dosomething
PART THREE
What DS.org Does With It
@dosomething
Stupid Cupid
Cause
Love Letters
Call to Action
Integrated mobile choose
your own adventure
@dosomething
PART FOUR
How DS.org Built It
@dosomething
How We Built It
Tribe Acquisition
■ Internet celebrities have klout
Social Pushes
■ Ask them and they will co...
@dosomething
@dosomething
@dosomething
PART FIVE
What You Should Do With It
@dosomething
Reach Young People
■ Develop personality for brand
■ Consistent and constant messaging
Metrics Matter
■ Deter...
@dosomething
cstowell@dosomething.org @dosomething
QUESTIONS?
Contact me!
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How DoSomething.org is leveraging Snapchat to reach young people for social change - BDI 7/31 Direct Messaging Marketing Forum

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Presentation: How DoSomething.org is leveraging Snapchat to reach young people for social change
Presented by: Calvin Stowell, Social Media Strategist, DoSomething.org
DoSomething.org, one of the largest organizations for young people and social change in the US, is going after its key demographic where they are comfortable: Snapchat. Hear from the Director of Digital, Calvin Stowell, discuss case studies from using Snapchat, and best practices for how to effectively use Snapchat to reach your target demo.

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How DoSomething.org is leveraging Snapchat to reach young people for social change - BDI 7/31 Direct Messaging Marketing Forum

  1. 1. @dosomething Snapchat LET’S DO SOMETHING ABOUT
  2. 2. @dosomething Any cause, anytime, anywhere.
  3. 3. @dosomething We have 2.6 million members
  4. 4. @dosomething Love Letters
  5. 5. @dosomething PART ONE What Is It? PART TWO Why Should I Care? PART THREE What DS.org Does With It PART FOUR How DS.org Built It PART FIVE What You Should Do With It
  6. 6. @dosomething PART ONE What Is It?
  7. 7. @dosomething Love Letters
  8. 8. @dosomething PART TWO Why Should I Care?
  9. 9. @dosomething 30 MILLION ACTIVE USERS IN THE UNITED STATES
  10. 10. @dosomething 32% OF TEENS ARE USING IT and 46% of 18 year olds!
  11. 11. @dosomething 1% OF MARKETERS ARE ADVERTISING THROUGH IT it isn’t saturated yet!
  12. 12. @dosomething PART THREE What DS.org Does With It
  13. 13. @dosomething Stupid Cupid Cause Love Letters Call to Action Integrated mobile choose your own adventure
  14. 14. @dosomething PART FOUR How DS.org Built It
  15. 15. @dosomething How We Built It Tribe Acquisition ■ Internet celebrities have klout Social Pushes ■ Ask them and they will come (if there’s a good reason) Word Of Mouth ■ Build something people WANT to share
  16. 16. @dosomething
  17. 17. @dosomething
  18. 18. @dosomething PART FIVE What You Should Do With It
  19. 19. @dosomething Reach Young People ■ Develop personality for brand ■ Consistent and constant messaging Metrics Matter ■ Determine what you’re measuring ■ Build strategy around metrics Respect The Medium ■ Snaps are fleeting ■ Be careful with screencapping
  20. 20. @dosomething cstowell@dosomething.org @dosomething QUESTIONS? Contact me!

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