How DoSomething.org is leveraging Snapchat to reach young people for social change - BDI 7/31 Direct Messaging Marketing Forum

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Presentation: How DoSomething.org is leveraging Snapchat to reach young people for social change …

Presentation: How DoSomething.org is leveraging Snapchat to reach young people for social change
Presented by: Calvin Stowell, Social Media Strategist, DoSomething.org
DoSomething.org, one of the largest organizations for young people and social change in the US, is going after its key demographic where they are comfortable: Snapchat. Hear from the Director of Digital, Calvin Stowell, discuss case studies from using Snapchat, and best practices for how to effectively use Snapchat to reach your target demo.

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Transcript

  • 1. @dosomething Snapchat LET’S DO SOMETHING ABOUT
  • 2. @dosomething Any cause, anytime, anywhere.
  • 3. @dosomething We have 2.6 million members
  • 4. @dosomething Love Letters
  • 5. @dosomething PART ONE What Is It? PART TWO Why Should I Care? PART THREE What DS.org Does With It PART FOUR How DS.org Built It PART FIVE What You Should Do With It
  • 6. @dosomething PART ONE What Is It?
  • 7. @dosomething Love Letters
  • 8. @dosomething PART TWO Why Should I Care?
  • 9. @dosomething 30 MILLION ACTIVE USERS IN THE UNITED STATES
  • 10. @dosomething 32% OF TEENS ARE USING IT and 46% of 18 year olds!
  • 11. @dosomething 1% OF MARKETERS ARE ADVERTISING THROUGH IT it isn’t saturated yet!
  • 12. @dosomething PART THREE What DS.org Does With It
  • 13. @dosomething Stupid Cupid Cause Love Letters Call to Action Integrated mobile choose your own adventure
  • 14. @dosomething PART FOUR How DS.org Built It
  • 15. @dosomething How We Built It Tribe Acquisition ■ Internet celebrities have klout Social Pushes ■ Ask them and they will come (if there’s a good reason) Word Of Mouth ■ Build something people WANT to share
  • 16. @dosomething
  • 17. @dosomething
  • 18. @dosomething PART FIVE What You Should Do With It
  • 19. @dosomething Reach Young People ■ Develop personality for brand ■ Consistent and constant messaging Metrics Matter ■ Determine what you’re measuring ■ Build strategy around metrics Respect The Medium ■ Snaps are fleeting ■ Be careful with screencapping
  • 20. @dosomething cstowell@dosomething.org @dosomething QUESTIONS? Contact me!