A Journey From Content to Commerce
How GUESS Watches built a global network of influencers
to help tell their story and in...
HOW GUESS WATCHES:
• Connected with brand ambassadors
• Cultivated original content
• Integrated content throughout our br...
CONNECT
• Find people who were already wearing our product
• Engage them in a deeper relationship with the brand
• Offer t...
Netherlands Canada S Korea UK
Argentina
Spain
One to Watch: Global Blogger Search
An international open call for fashion s...
GUESS Access Blog
Global Fashion Destination
Malliha: GUESS Access Blogger, Artist & Dreamer
Face2Face: Exclusive Video Series
Actual Fans Contributing Their Own Voice
GUESSWatches.com
Integration of Content and Product
Blogger Events
Integrating digital into physical
CONNECTING with brand ambassadors
CULTIVATING original content
INTEGRATING it throughout the brand presence
…DISTRIBUTI...
CONTENT STRATEGY - FACEBOOK
FACEBOOK – GUESS ACCESS Blog Posts
FACEBOOK – STYLE WATCHING POSTS
FACEBOOK – PRODUCT/CAMPAIGN POSTS
THE RIGHT CONTENT:
• Attracts a new audience
• Increases clicks and site visitors
• Creates ‘stickiness’ with increased ti...
Thank you!
Q&A
A Journey from Content to Commerce - BDI 5/22 Social Media Marketing Forum for Beauty and Fashion
A Journey from Content to Commerce - BDI 5/22 Social Media Marketing Forum for Beauty and Fashion
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A Journey from Content to Commerce - BDI 5/22 Social Media Marketing Forum for Beauty and Fashion

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Presentation: A Journey from Content to Commerce
Presented by: Tarra Del Chiaro, Social Media Director, Guess? Watches / Sequel International
How GUESS Watches built a global network of influencers to help tell their story and inspire the consumer journey towards purchase.

Published in: Business
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A Journey from Content to Commerce - BDI 5/22 Social Media Marketing Forum for Beauty and Fashion

  1. 1. A Journey From Content to Commerce How GUESS Watches built a global network of influencers to help tell their story and inspire the consumer journey towards purchase.
  2. 2. HOW GUESS WATCHES: • Connected with brand ambassadors • Cultivated original content • Integrated content throughout our brand presence • Create engagement and inspired purchase
  3. 3. CONNECT • Find people who were already wearing our product • Engage them in a deeper relationship with the brand • Offer them something unique
  4. 4. Netherlands Canada S Korea UK Argentina Spain One to Watch: Global Blogger Search An international open call for fashion savvy content creators
  5. 5. GUESS Access Blog Global Fashion Destination
  6. 6. Malliha: GUESS Access Blogger, Artist & Dreamer
  7. 7. Face2Face: Exclusive Video Series Actual Fans Contributing Their Own Voice
  8. 8. GUESSWatches.com Integration of Content and Product
  9. 9. Blogger Events Integrating digital into physical
  10. 10. CONNECTING with brand ambassadors CULTIVATING original content INTEGRATING it throughout the brand presence …DISTRIBUTION of content
  11. 11. CONTENT STRATEGY - FACEBOOK
  12. 12. FACEBOOK – GUESS ACCESS Blog Posts
  13. 13. FACEBOOK – STYLE WATCHING POSTS
  14. 14. FACEBOOK – PRODUCT/CAMPAIGN POSTS
  15. 15. THE RIGHT CONTENT: • Attracts a new audience • Increases clicks and site visitors • Creates ‘stickiness’ with increased time on site, pages per view, return visits • Drives the consumer down the path to purchase
  16. 16. Thank you! Q&A

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