Good luck, company.The Age of Social: 1 to many
Power To The People Then: 1 to 1 vsNow: 1 to many
What does this mean for organizations such as yours?
An interesting question….Social Media Life Insurance
Social Media @ NYL: Running it like a business Our focus to-date has been to grow our social media footprint and drive interaction with the brand to best-position the “channel” as an integral part of the business. Strategic Programs 1) Corporate 2) Agent 3) Employee Key Audiences Customers, Prospects, Employees, Agents, Regulators, Media Strategy & Campaigns: Unique programs to Operations: Day-to-day management of social support key timely company initiatives and media properties, including content Broad Areas of Focus objectives, including custom tab generation, posting, development, advertising campaigns, cross- monitoring/listening/research, platform integration, organizational engagement/servicing, and reporting evangelismKey Internal Corporate InternetPartnerships Agency, Corporate Communications, Compliance, Legal, Servicing, HR, Technology Integrated programs that influence and drive key business priorities, including improved Desired Outcomes brand perception/relevancy, improved customer service, incremental consumer insights, incremental sales lead generation, incremental recruiting lead generation
Agent Pilot•Insurance Agents & Field Recruiters are networkers by trade.•Our Agent Pilot aims to empower our Agents & FieldRecruiters to use social media for business purposes, in acompliant way.We are learning as we go and enhancing the program, butalready are hearing success stories!
Remember: Social Media is not a corporate megaphone. “Listening and responding are highly under-utilized marketing strategies.” -American Strategic Management Institute
Content, Content, ContentSample Good Status Update: XYZ Insurance Company Do you need insurance? Buy itSample Bad Status Update: XYZ now. Just do it. Go to xyzinc.com now. We’re the best. INC Please tell all your friends how great we are. Facebook success relies HEAVILY on optimizing content that appears in the feed A few “tricks” to help drive interaction with your posts: Quotes , Agree or Disagree, This vs. That, Fill In The Blank, True or False 29