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Presentation: Obamacare Conflict and Confusion: Pitfalls and Promise for Communicators
Presented by: Gil Bashe, Executive Vice President and Health Practice Director, Makovsky
The Affordable Care Act (ACA) has been lauded and lambasted for its economics, but there are much larger issues at stake that place communicators on the front line. Gil Bashe, Executive Vice President of the healthcare practice at Makovsky and a past member of the CMS Part D Working Group, will discuss data on patient priorities and what it means for pharma, payer, provider and patient advocacy communication professionals trying to maximize the entry of millions of new customers into the nation's health system.