Social            Media isQ           Marketing           Nirvana!Marketer
Marketer
What???                            I hate this company           This product does not work                       Have you...
This            Company           will be easy                 &             helpfulCustomer
I will love           the product            & service           will be greatCustomer
What???                           It is your fault!           Jump through these hoops to get help                       W...
Damn it! I will           tell everyone I            know about           this company!Customer
Our Service         Department is         great & happy!       They have balloonsMarketer
I know!           Customers           want social            service!Marketer
They            I finally   love us           got help!Customer                  Marketer
Need help?   Huh?              Just            complain           as loud as            you can!Customer                Ma...
Welcome to @YourService Customers and Employees own the brand Winning in social requires a culture shift! The change start...
Social Service is a Failure Social Service is not about shutting up the loudest Customers! Each interaction must drive cha...
The Winning Formula        CE x P =    Social Media Success (or Failure)
Defining CE  Company Experience is equal to:      (Product Experience +      Customer Interactions +       Employee Experi...
Defining P     Passion
The Power is in You! Do not be afraid to share realities upward Stories Drive Change! Use them Every action you take sends...
@YourServicePreorder today!• Available April 24 in the United  States• Available Early May, 2012 in the  UKI look forward ...
Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Leadership Forum
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Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Leadership Forum

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Frank Eliason, Senior Vice President of Social Media, Citi

www.bdionline.com

Published in: Business, Technology
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Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Leadership Forum

  1. 1. Social Media isQ Marketing Nirvana!Marketer
  2. 2. Marketer
  3. 3. What??? I hate this company This product does not work Have you called them? Ugh!Marketer You should try working there!
  4. 4. This Company will be easy & helpfulCustomer
  5. 5. I will love the product & service will be greatCustomer
  6. 6. What??? It is your fault! Jump through these hoops to get help We are not availableCustomer The system is down
  7. 7. Damn it! I will tell everyone I know about this company!Customer
  8. 8. Our Service Department is great & happy! They have balloonsMarketer
  9. 9. I know! Customers want social service!Marketer
  10. 10. They I finally love us got help!Customer Marketer
  11. 11. Need help? Huh? Just complain as loud as you can!Customer Marketer
  12. 12. Welcome to @YourService Customers and Employees own the brand Winning in social requires a culture shift! The change starts at the top
  13. 13. Social Service is a Failure Social Service is not about shutting up the loudest Customers! Each interaction must drive change through all service channels Customers prefer social! Not! Sorry this is a myth
  14. 14. The Winning Formula CE x P = Social Media Success (or Failure)
  15. 15. Defining CE Company Experience is equal to: (Product Experience + Customer Interactions + Employee Experience)
  16. 16. Defining P Passion
  17. 17. The Power is in You! Do not be afraid to share realities upward Stories Drive Change! Use them Every action you take sends a message! Try a capital ‘C’
  18. 18. @YourServicePreorder today!• Available April 24 in the United States• Available Early May, 2012 in the UKI look forward to chatting further!@FrankEliason

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