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It’s Not About the Technology, It’s About the Relationships; Or, It’s About Relationships, Stupid - BDI 7/21/2010 Social Convergence & The Enterprise
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Case Study: It’s Not About the Technology, It’s About the Relationships; Or, It’s About Relationships, Stupid ...

Case Study: It’s Not About the Technology, It’s About the Relationships; Or, It’s About Relationships, Stupid
Presented by: Evan Welsh, Director of Global Media Relations, SAP
Just because we have more means and quicker ways to communicate with our stakeholders (customers, employees, reporters, investors, etc.) than ever before doesn’t mean we should forget some of the basic principles of communication, including listening when someone is talking; making sure it is a two-way process; and affirming and acknowledging results. However, the proliferation of channels, ease of use of new technologies and the fact that many people throughout an enterprise want to communicate their message, necessitates now more than ever the need for a coherent strategy and approach and understanding of social media. Learn how SAP, a global company of 50,000 employees, is embracing social media and networking across the enterprise.

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It’s Not About the Technology, It’s About the Relationships; Or, It’s About Relationships, Stupid - BDI 7/21/2010 Social Convergence & The Enterprise Presentation Transcript

  • 1. Social Convergence & the Enterprise It’s Not About the Technology, It’s About the Relationships Evan Welsh, Director, Global Media Relations, SAP July 21, 2010
  • 2. Social Media Momentum at SAP SAP is already… everywhere! And our social media presence keeps expanding Few official 30K - 40K 47K followers, 55K fans, 30+ 4 major groups, channels visits via 30+ active official active 30+K members many non blogs every accounts pages official year videos According to Altimeter: SAP is one of Top 10 most engaging brands 1. Starbucks 7. Nike 2. Dell 8. Amazon 3. eBay 9. SAP 4. Google 10. Yahoo!/Intel 5. Microsoft 6. Thomson Reuters (Also see Penn Olson and SAP Web 2.0 blog) © SAP 2009 / Page 2
  • 3. Framework for Communication Manage SAP.com: Orchestrate Communities: SAP Newsroom SDN EcoHub SAP BOC BPX UAC Service Engage via Extensions: Marketplace Participate via Hubs: © SAP 2009 / Page 3
  • 4. CASE STUDY: SAPPHIRE NOW Newsroom Key Points Top Stories Blogs Partner News In the News Webcasts Communications Center Live Twitter Stream SAPTV RSS feeds by topic See it live: http://sapphirenow.blogs-sap.com
  • 5. CASE STUDY: Friend Network Optimizer “Friend Network Optimizer App EXPLODES: © SAP 2009 / Page 5 See How Social You Really Are”
  • 6. CASE STUDY: Sustainability Report “We welcome SAP’s commitment to developing business solutions that can enable significant improvements in its customers’ sustainability performance…” © SAP 2009 / Page 6
  • 7. SAP Community Network A High-Profile SAP Success Story for Innovation & Leadership > 2 million members > 200 countries and territories ~ 30,000 new members / month Members SDN + BPX + BOC + UAC + EcoHub Business and IT ~ 1 million unique visitors / month > 2 million visits / month Professionals ~ 20 million pages viewed / month who work for Traffic Customers, ISVs, Systems > 200,000 have contributed Integrators, > 70,000 last year alone > 9,000 highly active – lifetime Consulting Firms, Contributors > 6,500 bloggers and SAP ~ 4,000 posts / day in ~350 forums > 1.6 million topic threads > 7 million total messages Momentum > 500,000 bi-weekly newsletter subscribers © SAP 2010 / Page 7 March 2010
  • 8. It’s Not About the Technology, It’s About the Relationships Transactional Passionate Occasional Constant Impersonal Intimate Short-term Loyal