Finance: Community vs. Commodity - BDI 12/4/13 The Future of Financial Services Communications: Case Studies and Roundtables
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Presentation: Finance: Community vs. Commodity ...
Presentation: Finance: Community vs. Commodity
Presented by: David Klein, CEO & Co-Founder, CommonBond
Finance is based on trust and a lot of that was lost after the financial crisis. Old guard companies are recoiling from many pockets of finance and new emerging companies are moving in. The winners will be the ones who build trust with their customer. People trust who they know, the community they belong to. The successful financial company of the future will treat finance as a community, not a commodity.
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