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Humanizing Your Brandthrough Social VideoTim Washer, Cisco@timwasher
“73% of people who read B2B blogs are people            ”
Why Use Humor ? Humanizes the brand Evokes positive emotion Cuts through the noise Simplifies the story
 Begin with Marketing Strategy  Map to the marketing plan  Set expectations  Portfolio approach Build trust Beware t...
Approaches Start with fun, then try funny
Approaches Start with fun, then try funny Tell interesting stories Profile experts Be Ridiculous
•
http://bit.ly/wX7Vo
12
•
http://bit.ly/g4mgzo
http://bit.ly/govA6k
http://bit.ly/9LkgYj
Comedy Writing Homework1. Problem2. Complaints3. Exaggerate consequences4. Film school/improv theater
Cisco Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Cisco Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Cisco Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Cisco Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Cisco Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Cisco Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
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Cisco Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum

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Presentation by: Tim Washer, Social Media Manager, Cisco Systems

www.bdionline.com

Published in: Business, Technology
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Transcript of "Cisco Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum"

  1. 1. Humanizing Your Brandthrough Social VideoTim Washer, Cisco@timwasher
  2. 2. “73% of people who read B2B blogs are people ”
  3. 3. Why Use Humor ? Humanizes the brand Evokes positive emotion Cuts through the noise Simplifies the story
  4. 4.  Begin with Marketing Strategy  Map to the marketing plan  Set expectations  Portfolio approach Build trust Beware the committee  Story trumps messaging Audience test !
  5. 5. Approaches Start with fun, then try funny
  6. 6. Approaches Start with fun, then try funny Tell interesting stories Profile experts Be Ridiculous
  7. 7.
  8. 8. http://bit.ly/wX7Vo
  9. 9. 12
  10. 10.
  11. 11. http://bit.ly/g4mgzo
  12. 12. http://bit.ly/govA6k
  13. 13. http://bit.ly/9LkgYj
  14. 14. Comedy Writing Homework1. Problem2. Complaints3. Exaggerate consequences4. Film school/improv theater

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