Best uses by platform? Lead Generation - 57% Branding - 75% Web site traffic-building - 69% Branding - 64% Branding - 72% Customer Feedback - 79%
Forrester Research: U.S. interactivemarketing spend, 2011-2016
Attunity: Quick Case Study Integrating social media with other marketing exigencies
Attunity: December 2011 Fairly Solid: 2 – 3 webinars per month 2 – 3 press releases per month LinkedIn community – 1300 members But Challenges Loomed: Content – too little and IT focused Website – complex, IT centric
Attunity: Content drives visitors Whitepapers and eBooks Augmented team with a contract writer Six papers written since January 2012 (2/mo) Each paper drives a 3 – 5 part blog series New Blog 14 posts since mid-January Increased from 1 to 2 per week Consistent post days (Tue and Thu)
Attunity: An integrated approach Social media LinkedIn, Twitter, Facebook, YouTube Website overhaul Business messaging front and center Better navigation and taxonomy Calls to action Landing pages
Attunity: February 2012Metric Dec 2011 Feb 2012 % ChangeVisitors 14,963 16,403 + 9.62%Unique visitors 12,136 13,067 + 7.67%Page views 32,887 37,933 + 15.34%Pages / visit 2.20 2.31 + 5.00%
Christopher HosfordEast Coast Bureau Chiefchosford@crain.com @cfhosford Thank you!