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BtoB Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
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BtoB Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum

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Robert Felsenthal, Vice President and Publisher, BtoB Magazine, Btobonline.com, Media Business Magazine

www.bdionline.com

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BtoB Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum Presentation Transcript

  • 1. B2B SocialCommunications:Insights from the FieldJune 2011 Scan here to access the full report, “Emerging Trends in B-to-B Social Media Marketing.”
  • 2. B2B Marketing Social Media Methods Used LinkedIn - 72% Facebook – 71% Twitter – 67% YouTube – 48% Blogging – 44% Customer community – 22% Question: Which of the following social media methods does your company currently use for your B2B marketing (i.e. not personal use)? Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 3. LinkedIn #1 Social Media Platform Used LinkedIn – 26% Facebook – 20% Blogging – 19% Customer community – 14% Twitter – 13% YouTube – 7% Question: Which of the following social media platforms is the ONE most important method that you use for B2B marketing? Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 4. Top 5 Social Media Marketing Uses • Branding – 64% • Website traffic building – 55% • Product/event promotion – 54% • Community building (social buzz) – 52% • Customer feedback – 52% Question: Please choose how important, from least to most, this ONE most important method of social media marketing is for achieving the following marketing and communication goals. Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 5. Best Uses by Platform Lead Generation - 57% Branding - 75% Web site traffic-building - 69% Branding - 64% Branding - 72% Customer Feedback - 79% Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 6. Paid Advertising in Social Media Tools Facebook – 15% LinkedIn – 10% YouTube – 4% Twitter – 2% None of the above – 85% Question: On which of the following forms of social media are you using paid advertising? (Check all that apply) Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 7. 75%of b2b marketers do nothave an ROI program tomeasure the effect of theirsocial media marketing. Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 8. Success of a Social Marketing Program • Site Traffic – 68% • Content Performance – 63% • Sales – 52% • Network – 47% Question: Please rate the importance of Site Traffic, Content Performance, Network, and Sales when measuring the success of a social media marketing program or campaign. Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 9. Top 5 Tools Used to Monitor Social Media • Google Insights: 65% • Hootsuite – 30% • Radian6 – 13% • Tweetburner – 10% • Klout – 10% Question: Which social media monitoring tools are you using at your company? (Check all that apply). Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 10. Effectiveness of Social Media(New User vs. Experienced) Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 11. Marketing Budget Allocated toSocial Media MarketingQuestion: What percentage of your marketing budget do you allocate to social media marketing? Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  • 12. B2B SocialCommunications:Insights from the FieldJune 2011 Scan here to access the full report, “Emerging Trends in B-to-B Social Media Marketing.”