Bridging the Search and Social Gap - BDI 1/30/13 Search & Social Leadership Forum

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Case Study: Bridging the Search and Social Gap
Social is playing a critical role in our search behavior impacting overall traffic to digital properties. This session will touch on some of the tactics that are employed to sustain meaningful traffic coming from a variety of channels, including traditional search, social search, and the third screen
Presented by: Ruben Quinones, Director New Media, Path Interactive

www.bdionline.com

Published in: Business
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Bridging the Search and Social Gap - BDI 1/30/13 Search & Social Leadership Forum

  1. 1. Ruben Quinones, Director of New Media, Path Interactive @rubenq #bdi1
  2. 2. •Strategic Online Marketing Approach •SEO, Social Media & Pay-Per-Click management •Industry leading technology for managing, optimizing & tracking search based campaigns@rubenq #bdi1
  3. 3. @rubenq #bdi1
  4. 4. @rubenq #bdi1
  5. 5. •Direct representation of social •The Social Effect – Indirectproperties on SERP’s (Search representation on SERP’S, ex. SocialEngine Results Placement) site represented, provides brand within site or content•Click thru Rate within SERPS –Source of trust when served up on •Social Signals – Considered insearch results search algorithm to determine the popularity of a page, social links/social actions @rubenq #bdi1
  6. 6. Social metrics increased 2% from last biannual report, and is expected to continue to increase in this year’s report@rubenq #bdi1
  7. 7. Now part of Google Plus, Google local is displaying maps, photos of the brand in search results 50% of SERP’s first page for this brand name search are social sites@rubenq #bdi1
  8. 8. Take advantage of Google’s Authorship Markup to show authors picture next to search results for their content Increases CTR for your link@rubenq #bdi1
  9. 9. Rich Snippets@rubenq #bdi1
  10. 10. Providing users the ability to export the “juice” of this page@rubenq #bdi1
  11. 11. First organic listing for this search is a Quora result@rubenq #bdi1
  12. 12. Path interactive mentioned@rubenq #bdi1
  13. 13. Referring traffic from Quora@rubenq #bdi1
  14. 14. Local client, over 20% traffic is mobile. Google will give preference for mobile sites to mobile searches.@rubenq #bdi1
  15. 15. @rubenq #bdi1
  16. 16. @rubenq #bdi1
  17. 17. @rubenq #bdi1
  18. 18. @rubenq #bdi1
  19. 19. @rubenq #bdi1
  20. 20. @rubenq #bdi1
  21. 21. Find out more about your friends@rubenq #bdi1
  22. 22. Mobile Apps@rubenq #bdi1
  23. 23. Thank You! facebook.com/pathinteractive @rubenq linkedin.com/in/rubenquinones rquinones@pathinteractive.com@rubenq #bdi1

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