Agile Engagement                  Bradley H. SmithDirector of Marketing, PR Newswire – Vintage Filings        @BHSMITH / @...
In this week’sNew Yorkermagazine       “Good afternoon, Ted.     I’m your online presence.”
Listen
Vendor-based annual survey•   Too long to produce•   Too long to read•   A short “social life”•   Survey-takers lose    pa...
One differentquestion sent outevery two weeksto investors•   Direct email to 12,000    investors•   Posted to investor onl...
Resultspublished forcorporateaudience: onequestionevery twoweeks                        Deeper,                        ver...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings  - BDI 11/15/12 Financial Services Social Communication...
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Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings - BDI 11/15/12 Financial Services Social Communications 2012: Case Studies and Roundtables

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Presentation by: Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings

www.bdionline.com

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Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings - BDI 11/15/12 Financial Services Social Communications 2012: Case Studies and Roundtables

  1. 1. Agile Engagement Bradley H. SmithDirector of Marketing, PR Newswire – Vintage Filings @BHSMITH / @IRandCompliance
  2. 2. In this week’sNew Yorkermagazine “Good afternoon, Ted. I’m your online presence.”
  3. 3. Listen
  4. 4. Vendor-based annual survey• Too long to produce• Too long to read• A short “social life”• Survey-takers lose patience answering the questions
  5. 5. One differentquestion sent outevery two weeksto investors• Direct email to 12,000 investors• Posted to investor online channels like StockTwits and RetailInvestor- Conferences.com• Kindle raffle as non- anonymous thank you
  6. 6. Resultspublished forcorporateaudience: onequestionevery twoweeks Deeper, verbatim comments Easy, fast read

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