Blue Fountain Media: How to Build a Bulletproof Online Reputation: Using SEO and SMM to Create, Bolster or Repair Your Online Reputation - BDI 3/24/10 Social Reputation Management

Using Your Web Presence, SEO Techniques & Social Media Marketing to Create, Bolster or Repair Your Online Reputation

Help! My reputation is under attack!

Your Precarious Reputation It takes many good deeds to build a good reputation, and only one bad one to lose it. Ben Franklin

Your Precarious Reputation In the case of Search Engines, it doesn’t even take a bad deed.

Today, Everyone is a Publisher

Information can be easily skewed online Your reputation can be drastically changed.

The Usual Suspects Unhappy customer Desperate competitor Rejected job applicants Disgruntled current or former employee A jokester An ex

Online Reputation Management Practical steps to protect and manage your company’s reputation online

Internet = Instant Access to Information Our decision making process has been revolutionized

It’s Easy to Broadcast So many channels and opportunities, read by so many eyeballs

No Magic Bullets Be Pro-Active & give it time

Your Online Reputation Toolkit Your company website SEO tactics Social media outreach Blogging Media outreach

“Positive” Content Creation No better place to start than your company website Keep the content fresh Talk about positive achievements Update executive and employee profiles Add a personal touch

‘Humanize’ Your Site Add a blog Put faces and voices Feedback section Testimonials Humanitarian work

SEO Value 3 critical factors to get page 1 results: 1. Keyword Usage 2. Updated, Fresh Content 3. Inbound links

Social Media Outreach Get the ‘good word’ out about your company Opening accounts on a variety of social media sites is like employing a host of new broadcast networks.

The Power of Social Media Social media profiles come to the top of Google So be cautious of the content.

Harness the Ranking of Social Media Use social media outlets and their high ranking placements on search engines to establish yourself as an expert. Participate in forums Provide insightful commentaries Be a guest blogger on key industry sites

Get Your Voice Heard Blog Send out online press releases – SEO value

Turn a Negative Into a Positive How you deal with a mistake makes all the difference in the world.

Steps We Took Built an SEO friendly website Added blog Created a social media presence Sent out press releases Managed to contact source to remove unverified content

Fixing a Non-Existence Presence From 0 to Celebrity Status

Hey Bing My Company! Good online reputation helps sales & marketing

Selecting the Right ORM Partner SHOW ME THE RESULTS! Seek companies with a reputation for highest levels of high SEO results.

Look up ‘Website Design Company’ Over 110 million results.

We don’t just launch websites. We launch success stories. Questions? Contact us at (212) 260-1978 or visit us online at BlueFountainMedia.com

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Blue Fountain Media: How to Build a Bulletproof Online Reputation: Using SEO and SMM to Create, Bolster or Repair Your Online Reputation - BDI 3/24/10 Social Reputation Management

by Business Development Institute on Apr 01, 2010

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Blue Fountain Media: How to Build a Bulletproof Online Reputation: Using SEO and SMM to Create, Bolster or Repair Your Online Reputation - BDI 3/24/10 Social Reputation Management — Presentation Transcript