Elevating the Conversation – Small Business United Kira Wampler, Social Media Marketing Leader, Small Business Group kira_wampler@intuit.com; follow me on Twitter @kirasw

We faced two key challenges Intuit as the company’s small business brand was brand new Accounting is Intuit’s flagship business but not a highly discussed topic among small business owners

Intuit as the company’s small business brand was brand new

Accounting is Intuit’s flagship business but not a highly discussed topic among small business owners

The solution – elevate the conversation Helping small business owners achieve success while delivering new user growth for, brand engagement with & positive talk online about Intuit Bloggers Social Media

Key elements of Small Business United Launched with a video of real small business owners (and real customers too) Provided a full suite of free small business products Held a competition for over $300K in small business grants Donated to several small business organizations

Launched with a video of real small business owners (and real customers too)

Provided a full suite of free small business products

Held a competition for over $300K in small business grants

Donated to several small business organizations

Grant competition makes the small business owner the hero, not Intuit Nearly 2000 text-based, inspiring, useful and funny stories from real small businesses Every story included a tip that others can learn from Helps small businesses get visibility for their businesses whether or not they win 50 finalists provided emotional, powerful, and creative video entries for the final phase of voting

Nearly 2000 text-based, inspiring, useful and funny stories from real small businesses

Every story included a tip that others can learn from

Helps small businesses get visibility for their businesses whether or not they win

50 finalists provided emotional, powerful, and creative video entries for the final phase of voting

Elevating the conversation is good for the bottom line We elevated the conversation to small business success 1.3MM visits ~2000 stories, 30,000 ratings Conversion rate on par w/transaction sites Over 400MM PR impressions 12% of total talk about Intuit, 90% positive And, we delivered significant business results

1.3MM visits

~2000 stories, 30,000 ratings

Conversion rate on par w/transaction sites

Over 400MM PR impressions

12% of total talk about Intuit, 90% positive

Thank you & Q&A