Louis E. Page<br />How One Fencing Supplier Used Social Media to Attract New Sales Leads<br />Rick Burnes<br />Twitter: @r...
Agenda<br />About HubSpot & Inbound Marketing<br />Case Study: Louis E. Page<br />
What’s HubSpot?<br /><ul><li>Founded in July 2006 from research at MIT</li></ul>Cambridge, MA<br /><ul><li>1700+ customers...
Traditional Marketing (Outbound)<br />4<br />
Marketing Today (Inbound)<br />5<br />
6<br />What Is Inbound Marketing?<br />Website Visitors<br />Process<br />Tools<br />Get Found<br /><ul><li>Content Mgmt
Blogging
Social Media
SEO
Analytics</li></ul>Get Found<br /><ul><li>Publish
Promote
Optimize</li></ul>Leads<br />Convert<br /><ul><li>Test
Target
Nurture</li></ul>Convert<br /><ul><li>Offers / CTAs
Landing Pages
Email
Lead Intelligence
Lead Mgmt
Analytics</li></ul>Customers<br />
7<br />What Is Inbound Marketing?<br />Social Media<br />Blogging<br />Leads<br />Customers<br />
Agenda<br />About HubSpot & Inbound Marketing<br />Case Study: Louis E. Page<br />
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BDI 9/16/09 B2B Social Communications Case Studies - HubSpot

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Case Study: HubSpot Customer Generates More Leads and Customers Using Inbound Marketing
Presented by: Rick Burns, Inbound Marketing Manager, HubSpot

http://www.bdionline.com

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BDI 9/16/09 B2B Social Communications Case Studies - HubSpot

  1. 1. Louis E. Page<br />How One Fencing Supplier Used Social Media to Attract New Sales Leads<br />Rick Burnes<br />Twitter: @rickburnes<br />September 16, 2009<br />
  2. 2. Agenda<br />About HubSpot & Inbound Marketing<br />Case Study: Louis E. Page<br />
  3. 3. What’s HubSpot?<br /><ul><li>Founded in July 2006 from research at MIT</li></ul>Cambridge, MA<br /><ul><li>1700+ customers, 95+ employees</li></ul>3<br />
  4. 4. Traditional Marketing (Outbound)<br />4<br />
  5. 5. Marketing Today (Inbound)<br />5<br />
  6. 6. 6<br />What Is Inbound Marketing?<br />Website Visitors<br />Process<br />Tools<br />Get Found<br /><ul><li>Content Mgmt
  7. 7. Blogging
  8. 8. Social Media
  9. 9. SEO
  10. 10. Analytics</li></ul>Get Found<br /><ul><li>Publish
  11. 11. Promote
  12. 12. Optimize</li></ul>Leads<br />Convert<br /><ul><li>Test
  13. 13. Target
  14. 14. Nurture</li></ul>Convert<br /><ul><li>Offers / CTAs
  15. 15. Landing Pages
  16. 16. Email
  17. 17. Lead Intelligence
  18. 18. Lead Mgmt
  19. 19. Analytics</li></ul>Customers<br />
  20. 20. 7<br />What Is Inbound Marketing?<br />Social Media<br />Blogging<br />Leads<br />Customers<br />
  21. 21. Agenda<br />About HubSpot & Inbound Marketing<br />Case Study: Louis E. Page<br />
  22. 22. A Fencing Supplier <br />9<br />
  23. 23. Louis E. Page on Facebook<br />10<br />
  24. 24. Louis E. Page on Twitter<br />11<br />
  25. 25. The Blog: The Fence Post<br />12<br />
  26. 26. What Are They Getting Out of It?<br />13<br />
  27. 27. Most Referrals From Search Engines<br />14<br />Referrals = savings of: $1,683/month<br />
  28. 28. Most Referrals to Blog Posts<br />15<br />
  29. 29. Pages Are Lottery Tickets<br />
  30. 30. Lessons From Louis …<br />
  31. 31. Don’t Choose Refuse …<br />18<br />FlickrPhoto: Talking Tree<br />
  32. 32. Choose Reference.<br />Flickr Photo: Thomas Hawk<br />
  33. 33. 20<br />
  34. 34. Thank You!<br />www.hubspot.com<br />www.louispage.com<br />Connect with me:<br />LinkedIn: www.linkedin.com/in/rickburnes<br />Twitter: www.twitter.com/rickburnes<br />
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