BDI 9/16/09 B2B Social Communications Case Studies - HubSpot
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Case Study: HubSpot Customer Generates More Leads and Customers Using Inbound Marketing

Case Study: HubSpot Customer Generates More Leads and Customers Using Inbound Marketing
Presented by: Rick Burns, Inbound Marketing Manager, HubSpot

http://www.bdionline.com

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BDI 9/16/09 B2B Social Communications Case Studies - HubSpot Presentation Transcript

  • 1. Louis E. Page
    How One Fencing Supplier Used Social Media to Attract New Sales Leads
    Rick Burnes
    Twitter: @rickburnes
    September 16, 2009
  • 2. Agenda
    About HubSpot & Inbound Marketing
    Case Study: Louis E. Page
  • 3. What’s HubSpot?
    • Founded in July 2006 from research at MIT
    Cambridge, MA
    • 1700+ customers, 95+ employees
    3
  • 4. Traditional Marketing (Outbound)
    4
  • 5. Marketing Today (Inbound)
    5
  • 6. 6
    What Is Inbound Marketing?
    Website Visitors
    Process
    Tools
    Get Found
    • Content Mgmt
    • 7. Blogging
    • 8. Social Media
    • 9. SEO
    • 10. Analytics
    Get Found
    • Publish
    • 11. Promote
    • 12. Optimize
    Leads
    Convert
    • Test
    • 13. Target
    • 14. Nurture
    Convert
    • Offers / CTAs
    • 15. Landing Pages
    • 16. Email
    • 17. Lead Intelligence
    • 18. Lead Mgmt
    • 19. Analytics
    Customers
  • 20. 7
    What Is Inbound Marketing?
    Social Media
    Blogging
    Leads
    Customers
  • 21. Agenda
    About HubSpot & Inbound Marketing
    Case Study: Louis E. Page
  • 22. A Fencing Supplier
    9
  • 23. Louis E. Page on Facebook
    10
  • 24. Louis E. Page on Twitter
    11
  • 25. The Blog: The Fence Post
    12
  • 26. What Are They Getting Out of It?
    13
  • 27. Most Referrals From Search Engines
    14
    Referrals = savings of: $1,683/month
  • 28. Most Referrals to Blog Posts
    15
  • 29. Pages Are Lottery Tickets
  • 30. Lessons From Louis …
  • 31. Don’t Choose Refuse …
    18
    FlickrPhoto: Talking Tree
  • 32. Choose Reference.
    Flickr Photo: Thomas Hawk
  • 33. 20
  • 34. Thank You!
    www.hubspot.com
    www.louispage.com
    Connect with me:
    LinkedIn: www.linkedin.com/in/rickburnes
    Twitter: www.twitter.com/rickburnes