BDI 9/16/09 B2B Social Communications Case Studies Conference - Deloitte

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Case Study: Deloitte Recruits Socially
Presented by: John Keller, Senior Manager, Brand and Reputation, Deloitte Services LP

Published in: Business, Technology
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BDI 9/16/09 B2B Social Communications Case Studies Conference - Deloitte

  1. 1. Using Social Media Attracting talent, engaging our people
  2. 2. The recruiting pipeline Internet Employee Referrals Internal Sourcing 146,962 Alumni Databases Name Generation Applications External Sourcing Job Boards Social networking 81,255 Candidates 8,000 Initial Screen Conducted 3,983 Interview – Round 1 Conducted 2,872 Interview Process Complete 2,221 Offers Extended 1,674 Accepts 1 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  3. 3. The ever-changing landscape MicroblogsRemix Convergence Widgets Standardization IM Aggregators Web Standards Usability Pagerank Social Software Participation Economy User Centered Blogs RSS Simplicity SEO Sharing Collaboration DataDriven Communication Accessibility Videocasting Design Joy of Use Podcasting Web 2.0 Affiliation Remixability OpenAPIs Social networking XHTML Mobility Connections Mobility Trust Microformats Modularity The Long Tail Syndication Wikis Interoperability Recommendation Information Sharing 2 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  4. 4. The evolution of corporate social media Companies must first learn to walk on two legs Follow the examples of employees – they're already on their feet Drawing by A. Busetto 3 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  5. 5. Social Media builds our employer brand Five key channels 4 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  6. 6. LinkedIn 5 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  7. 7. LinkedIn There’s no such thing as a traditional career at Deloitte… 6 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  8. 8. Facebook 7 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  9. 9. Facebook 8 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  10. 10. Facebook 9 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  11. 11. Facebook 10 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  12. 12. Wait, there's more… 11 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  13. 13. Wait, there's more… 12 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  14. 14. Meaningful destinations 13 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  15. 15. Where the rubber meets the road 14 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  16. 16. Social Media's role in recruiting Invitation – not In Your Face • Personal connections with the wired – go where they are – Don't pander – they recognize it – Don't assume you're only talking to "millenials" – Part of the overall marketing plan – a tool, not an end to itself, or to make employer look "cool" • Used in conjunction with advertising – traditional and not so much – Communicate EVP in everything – Streamline communication with candidates, but structured – Everything designed to drive to Careers Site 15 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  17. 17. Social media's role in engagement
  18. 18. Social media's role in engagement
  19. 19. D-Street 18 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  20. 20. D-Wiki 19 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  21. 21. Deloitte on Yammer (Unofficial) 20 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  22. 22. Proposed Facebook - “Work With Me” widget 21 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  23. 23. The Deloitte Film Festival 22 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  24. 24. Barriers and issues It's a risky virtual world • Overcoming risk aversion • Limits to transparency and openness • "Did you see the new hire's FaceBook page?" 23 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  25. 25. Conclusions Remember, we're grown-ups • Professionals, not "fans" • Social media behavior • Stay focused even as the choices proliferate 24 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  26. 26. The next, next thing? 25 Using Social Media Copyright © 2009 Deloitte Development LLC. All rights reserved.
  27. 27. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Copyright © 2009 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu

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