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Using Social Media in the Age of ACA and HIPAA Regulations - BDI 7/24 Patient Engagement: The Future of Healthcare Communications Summit & Roundtables
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Using Social Media in the Age of ACA and HIPAA Regulations - BDI 7/24 Patient Engagement: The Future of Healthcare Communications Summit & Roundtables


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Presentation: Using Social Media in the Age of ACA and HIPAA Regulations …

Presentation: Using Social Media in the Age of ACA and HIPAA Regulations
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
Hear how healthcare organizations are balancing the increasing interest from the public to communicate on social media, with regulatory requirements and defending against potential litigation. In this presentation you’ll learn how your healthcare peers are using social media, while mitigating the regulatory and reputational risks. Discover how the the enactment of the Affordable Care Act (ACA) is creating more demand from the public for information as consumers turn to the Internet to research their health care options. Hear how the alphabet soup of regulations such as ACA, HIPAA, HITECH, AFA, and ERISA challenge firms to meet an increasing demand for transparency while protecting patient information and maintaining records. And discover a simple three point action plan to use social media effectively while complying with the regulations.

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  • 1. Confidential and Proprietary © 2013, Actiance, Inc. All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc. Joanna Belbey @belbey #BDI1 Social Media and Compliance Specialist Using Social Media in the Age of ACA and HIPAA Regulations
  • 2. 2 About Actiance Enablement Market Leadership Global Operations Partners • Email • Unified Communications • Collaboration • Social Networks • 5,000 Web Applications • Archiving 76% North American Financial Services Market
  • 3. 3 • Joanna Belbey • Social Media and Compliance Specialist • Education Department of a regulator • Ran training firm • Helping firms use social media while complying with the regulations • Twitter: @belbey • LinkedIn: • • My biggest challenge? @belbey #BDI1 Why are we presenting to you today?
  • 4. 4 Passed into law in 2010 • More patients • More choice • More competition Affordable Care Act (ACA) – Changing Ground Rules, Changing Game Plan @belbey #BDI1
  • 5. 5 • 1 in 3 American adults use the internet to research medical conditions – Pew Research • 1/3 of consumers use social media to research medical information, and to review doctors, drugs, treatments, medical devices and health plans - PWC • 41% say social influences their choice of doctor, hospital or medical facility - PWC How Healthy is Social Media? @belbey #BDI1
  • 6. 6 – Opportunities: • Well suited for the surgical suite and examination room being voice activated and hands-free • Access patient data and other medical information – Risks: • Internet connected device, security and privacy of patient data risks • Distractions New Devices, Fresh Challenges: Google Glass @belbey #BDI1
  • 7. 7 Social Media Regulations & Requirements Affordable Care Act Record Retention Health Insurance Portability & Accountability Act (HIPAA) • Privacy of PHI & ePHI • Employee Oversight • Record Retention • Breach Notification HITECH Contractors/Business Partners ERISA Record Retention State Laws Medical Record Retention Requirements @belbey #BDI1
  • 8. 8 • Patient Privacy • Litigation Preparedness • Fraud and Abuse • Tax-Exempt Status • Physician Licensing Legal issues of using social media @belbey #BDI1
  • 9. 9 • Experian: 46% of all breaches in 2013 healthcare related • HIPAA data breaches jump 138% between 2009 – 2012 • Frontline staff who unwittingly release PHI on social media Security and privacy breaches @belbey #BDI1
  • 10. 10 • Record monetary sanctions imposed by the Department of Health and Human Services • Cost to administer, manage and rectify – Data breaches cost 1.6 Billion each year – Average Cost of a Security Breach is $810,189 and average Cost of a Data Loss Incident is $807,471 Cost of security / data breaches @belbey #BDI1
  • 11. 11 Controlling the Fallibility of Human Beings Identity management Ensure that all the different logins of an individual link back to corporate identity. Activity control Posting of content allowed for marketing but read-only for everyone else. Granular application control Employees can access Facebook, but not Facebook Chat or Facebook Games. Anti-malware Protect network against hidden phishing or Trojan attacks. Data leak prevention Protect organization from employees disclosing sensitive information. Moderation Messages posted only upon approval by designated review officer. Logging and archiving Log and capture all electronic communications. Export of data Export stored data to an archive or WORM storage. Sharing appropriate content, measuring results Brand protection, measurement. Issue Control Requirements @belbey #BDI1
  • 12. 12 1. Protect patient info 2. Keep adequate records 3. Create an appropriate use policy and train employees 4. Create content strategy 5. Supervise and monitor Your Action Plan for Social Media Compliance @belbey #BDI1