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Presentation: Using Social Media in the Age of ACA and HIPAA Regulations
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
Hear how healthcare organizations are balancing the increasing interest from the public to communicate on social media, with regulatory requirements and defending against potential litigation. In this presentation you’ll learn how your healthcare peers are using social media, while mitigating the regulatory and reputational risks. Discover how the the enactment of the Affordable Care Act (ACA) is creating more demand from the public for information as consumers turn to the Internet to research their health care options. Hear how the alphabet soup of regulations such as ACA, HIPAA, HITECH, AFA, and ERISA challenge firms to meet an increasing demand for transparency while protecting patient information and maintaining records. And discover a simple three point action plan to use social media effectively while complying with the regulations.