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Presentation: Understanding Your New Social Audience
Presented by: Adam Edwards, Senior Consultant, Brandwatch
Fashion and Beauty brands are constantly exploring new ways to engage with their audience, but is anybody doing it right yet? And perhaps more importantly - what do the numbers really tell us? Drawing on Social-Analytics data, Adam will explore these issues, including:
- How can brands balance the integrity of their brand with the need to move at the speed of social?
- What's the impact of brand ambassadors in crisis scenarios?
Where and who is the real audience, and are they really worth it?