Complexity to Simplicity - BDI 2/25/14 The Future of Healthcare Communications Summit
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Presentation: Complexity to Simplicity ...
Presentation: Complexity to Simplicity
Presented by: Michael Pranikoff, Global Director, Emerging Media, PR Newswire Complex doesn't always equal complicated. Simple doesn't always mean easily understood. As communicators we often have to take complex products / services and break them down into easily understood pieces. Communicating the complexities of the ACA is a tall order even for the best marketer. There are thousands of nuances of the legislation that apply to different people, products, and companies. Communicating messages today has gotten even more complex with all of the different channels and the changing pace of the media landscape. Learn about the latest trends, strategies, and tactics to simplify the complex message to reach the most niche audience to the broadest swath of the public.
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