BDI 11/12 The Social Consumer - Allstate Presentation

Allstate Insurance Social Media Marcia Hansen Direct Marketing @marciahansen @allstate

Allstate Social Media
Approach
Tips
Lessons Learned

Approach
Provide Educational
And Entertaining
Content

Video Series
How to Check Your Oil
How to Change a Flat Tire
How to Jumpstart a Battery
How to Drive Defensively
How to Drive in Inclement Weather
How to Make an Emergency Car Kit
How to Change a Headlight
What to do in an Accident
car maintenance & driving safety http://www.vehiclevibes.com/car-maintenance-video-series/

Car Smarts Challenge Videos http://www.YouTube.com/VehicleVibes

VehicleVibes.com Games
http://www.vehiclevibes.com/games/

FrienderBenders.com User-generated content

Vehicle Vibes Radio www.blogtalkradio.com/Vehicle-Vibes-Radio

Sponsorships
Provide promotional items

Give People a Reason to Talk
Write entertaining and educational content that inspires links and sharing
Take informal video and post widely
Make content easy to share by people and search engines
Sponsor conferences and give away promotional items so people will naturally want to blog, tweet, and tell their fans and followers about you.

Allstate Social Media
Next up…
Tips and Lessons Learned

Content Tip #1
Shoot for REMARKABLE content, but don’t underestimate the amount of time it takes to get one piece of “regular” content published.

Content Tip #2
Define categories
and keywords
SEO

Content Tip #3
+ Add popular topics to your content mix

Content Tip #4
When it comes to video, new tools make it easy,
but…

Lessons Learned #1

Lessons Learned #2

Lessons Learned #3

Lessons Learned #4

Lessons Learned #5

VehicleVibes.com

Thank you!
Questions?
www.vehiclevibes.com

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BDI 11/12 The Social Consumer - Allstate Presentation

by Business Development Institute on Nov 17, 2009

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BDI 11/12 The Social Consumer - Allstate Presentation — Presentation Transcript