Social media: The 5 stages to acceptance - BDI 12/10/13 Social Media Marketing for Financial Services Leadership Forum
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Presentation: Social media: The 5 stages to acceptance ...
Presentation: Social media: The 5 stages to acceptance
Presented by: Barr Seitz, Director of Digital Publishing and Marketing, McKinsey & Company
Like any technology, social media has gone through its own evolution from confusion to acceptance. But the unique properties of social - instant feedback, lack of control, massive "blast radius" potential - have made this journey more visceral and high profile than other trends. Barr Seitz explores what that journey looks like, drawing on examples and sharing lessons learned.
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