Breaking Through the Noise — Engaging Employees Today and Tomorrow - BDI 3/27 Internal Communications & Collaboration Leadership Forum

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Presentation: Breaking Through the Noise — Engaging Employees Today and Tomorrow …

Presentation: Breaking Through the Noise — Engaging Employees Today and Tomorrow
Presented by: Barbara Calderoni, Head of HR Communications, JPMorgan Chase
Chase Barbara Calderoni, head of HR Communications for JPMorgan Chase, will discuss the challenges of engaging a large, diverse employee base around key HR initiatives; some of the strategies her team uses today to get employees’ attention; and tools being considered for the future.

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  • 1. Breaking Through the Noise: Engaging Employees Today and Tomorrow March 27, 2014 Barbara Calderoni Head of HR Communications JPMorgan Chase
  • 2. The Role and Mission of HR Communications Role: To inform, educate, and engage employees in all aspects of the employee lifecycle — including benefits, pay, policies and programs, performance, development and diversity. 2 Mission: To provide timely, accurate, and relevant information to employees, managers, and HR colleagues, so that they can make informed decisions on HR matters and stay focused on their work.
  • 3. HR Communication Challenges • Large, global organization • Diverse businesses and cultures • Line of business-specific communication channels • Population without email access and server limitations • Privacy laws (e.g., HIPPA, GINA) • Sensitivity of content 3
  • 4. Communication channels Tactics to make these channels standout • Company intranet ‒ Company home page ‒ HR intranet site ‒ Line of Business intranet sites • Interesting headlines and abstracts • Employees able to comment on stories • “Banner ads” used to promote specific topics/actions • Broadcast emails – targeted messages to large audiences • Customized “from” field • Brief/relevant subject line • Streamlined content / use of graphics / clear call to action • Teleconferences/webcasts/events • Opportunity to hear someone live • Relevant topics delivered by experts • Replays available • Digital signage – screens with promotional messages with graphics • Interesting headlines and abstracts • Placed in common areas • Video • Employee testimonials • Print: Posters, direct mail, desk drops • Posters: Highly visual / placed near common areas • Direct mail to home: Used to engage families • Desk drops for employees without email or for “reference” type information Breaking through the noise: Today 4
  • 5. Breaking through the noise: Today eCards 5 GamesQR Codes Quick Polls / Surveys
  • 6. Breaking through the noise: Tomorrow 6 What we’re doing: • Launching personalized HR intranet What we’re exploring: • Increased use of mobile technology for messaging • Interactive guides (e.g., flipbooks) • Different ways to use social media Copyright 2013 JPMorgan Chase & Co. All rights reserved.