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Keynote Presentation: Architecting a customized mobile communications strategy – lessons learned from the world’s #1-ranked engineering design firm
During this presentation, Paul J. Gennaro, Senior Vice President and Chief Communications Officer of AECOM Technology Corp., will discuss how the world’s largest engineering design firm is leveraging mobile technology to share its messaging with internal and external audiences globally. AECOM is an $8-billion provider of professional services that employs 45,000 architects, engineers, designers, planners, scientists and management professionals who serve clients in more than 140 countries. AECOM’s client base comprises approximately 50% business-to-business clients and 50% business-to-government clients – requiring a unique and tailored strategy for mobile communications. During his presentation, Gennaro, PRWeek magazine’s 2013 PR Professional of the Year, will share background on AECOM’s e-magazine, which was recognized as the 2012 Digital Newsletter of the Year by the Public Relations Society of America; an internal app that AECOM developed for P&L managers; and its ongoing development of a mobile Web site.
Presented by: Paul Gennaro, Senior Vice President and Chief Communications Officer, AECOM Technology Corp.