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The Meaning is in the Moments - BDI 3/27 Internal Communications & Collaboration Leadership Forum
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The Meaning is in the Moments - BDI 3/27 Internal Communications & Collaboration Leadership Forum

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Presentation: The Meaning is in the Moments …

Presentation: The Meaning is in the Moments
Presented by: Ann Melinger, Vice President, Brilliant Ink
Ann Melinger will present findings from Brilliant Ink's Employee Experience Survey, a national study of Fortune 1,000 employees examining the key moments in the employee experience and correlating them to employee engagement. Discover how building internal communications strategies around these moments can help your organization achieve higher engagement and drive positive business results.

Published in: Business, Technology

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  • 1. 3/28/2014 1 Meet Brilliant Ink Ann Melinger, Vice President 14 years in employee engagement Meet Brilliant Ink Our Clients Employee Experience Survey • What: Gold Quill-winning national survey to define key moments of employee experience • Who: 300+ employees at Fortune 1K companies or equivalent • Why: Sometimes the simplest improvements can make a big difference in employee engagement All About Engagement Engagement assessed in 4 dimensions: • Satisfaction • Advocacy • Retention • Pride
  • 2. 3/28/2014 2 Communications: 4 focus areas • Leadership communications • The big picture • The role of the manager • Internal social media • 84% of leader communications are read – 45% are read thoroughly – 39% are at least skimmed Keep leaders talking to employees – they’re listening Keep it simple – and real Leader communications are: • believable – 87% • relevant – 80% • simple and direct – 65% • inspiring - 63% The link to engagement 72% 66% 49% 34% 98% 93% 84% 89% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Believable Relevant Simple and Direct Inspiring Least engaged Most engaged Leader communicationsare: Leadership communications & engagement 36% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Least engaged Most engaged Received inspiringcommunicationsfrom senior leaders in the last six months:
  • 3. 3/28/2014 3 • 90% are familiar with mission and values • 92% say actions are consistent with mission and values • 82% say info was presented during first 3 months The big picture: mission & values 80% 81% 75% 95% 100% 93% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Familiar with company mission & values Company activities are consistent Introduced in first 3 months Least Engaged Most Engaged The link to engagement Mission and values communications: • 95% say it’s important to know the company’s business strategy – 56% feel it’s very important • ~ 40% say managers and leaders have NOT connected their specific work to company strategy in last 6 months The big picture: business strategy Connecting the dots pays off Within the last 6 months,managershave communicated clear connectionsbetween companystrategy and… 69% 58% 41% 93% 88% 76% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Your business unit's work Your department's work Your specific work Least Engaged Most Engaged 66% 60% 47% 94% 93% 88% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Business unit work Department work Your specific work Least Engaged Most Engaged Connecting the dots pays off Within the last 6 months,managershave communicated clear connectionsbetween mission and valuesand… Manager as chief communicator • 68% rely on manager for company information • Especially true of new employees (84%)
  • 4. 3/28/2014 4 • 70% have access • 49% actually use it • Only 1 in 10 use it “a lot” Internal social media: who’s using it? Who’s using it – men vs. women? 56% 42% 0% 10% 20% 30% 40% 50% 60% Men Women Who’s using it – 40+ or <40? 65% 45% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 40+ < 40 Internal social media: who’s using it? 61% 37% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Engaged Less engaged 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Online discussion forums Social networks Blogs Wikis Micro-blogs Photo or video sharing Internal social media platforms Reasons for not using internal social media
  • 5. 3/28/2014 5 Takeaways 1. Keep your leaders talking – and make sure it’s authentic. 2. Help managers connect the dots between employees’ daily work and the big picture. 3. Bring communications to the personal level. 4. Have a purpose for implementing internal social media tools – and a strategy to reinforce their value to employees. Full report available for free: www.brilliantink.net/ee