A Community
of Innovators

Alberto Canal
alberto.c.canal@verizon.com
@acanal

Confidential and proprietary materials for a...
What Would You Do With a
100 Megabit Connected Home?

Turn lights
on/off

Cloud
Gaming

Tablet
Homework
Time. Shut
Off Gam...
M.I.T. - Cambridge, Massachusetts
Goal: To enhance the company’s relationship with the tech start-up community
and to help...
Participating Startup Companies

Confidential and proprietary materials for authorized Verizon personnel and outside agenc...
Offline
Community

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use,...
Participating Startup Companies/NYC

Confidential and proprietary materials for authorized Verizon personnel and outside a...
Our First Three Meetups…
Results
•
•

•

500 + attendees; 1,100 + people engaged on a regular basis vial social and digita...
News Releases

Shh! Don’t tell Marriott

Blogs
Confidential and proprietary materials for authorized Verizon personnel and...
What did we miss?

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use,...
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Listening to Influence - BDI 2/6/14 Influencer Marketing Forum

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Presentation: Listening to Influence
Presented by: Alberto Canal, Vice President of Corporate Communications, Verizon Communications, Inc.
Tapping into a strong pipeline of influencers focused on the connected home of the future

Published in: Business, Technology
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Listening to Influence - BDI 2/6/14 Influencer Marketing Forum

  1. 1. A Community of Innovators Alberto Canal alberto.c.canal@verizon.com @acanal Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
  2. 2. What Would You Do With a 100 Megabit Connected Home? Turn lights on/off Cloud Gaming Tablet Homework Time. Shut Off Games/TV. Set Security System Thermostat Control Control Lighting Remote Dishwasher Smartphone Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2
  3. 3. M.I.T. - Cambridge, Massachusetts Goal: To enhance the company’s relationship with the tech start-up community and to help develop Verizon’s reputation as a technology innovator Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3
  4. 4. Participating Startup Companies Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
  5. 5. Offline Community Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5
  6. 6. Participating Startup Companies/NYC Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
  7. 7. Our First Three Meetups… Results • • • 500 + attendees; 1,100 + people engaged on a regular basis vial social and digital channels We established partnerships with the MIT Enterprise Forum, Mashable Meetup, and Fosterly Surveyed attendees on key topics such as Connected Home, tech trends, etc. Content Program • • • • Partner content – startups that demoed at meetups; contributed posts to Verizon news center Brand journalist posts – journalists wrote for the Verizon news center on related topics Content distributed to the community via Twitter, LinkedIn, Meetup, Eventbrite email, YouTube and partner social/digital channels On Twitter alone we’ve generated several hundred tweets Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7
  8. 8. News Releases Shh! Don’t tell Marriott Blogs Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
  9. 9. What did we miss? Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9

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