Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel - BDI 12/12/13 Visual Social Communications Leadership Forum
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Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel - BDI 12/12/13 Visual Social Communications Leadership Forum

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Presentation: Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel ...

Presentation: Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel
Presented by: Aaron Clossey, Social Media Manager, Jetsetter
Inspiration is core to Jetsetter’s content strategy. Through platforms like Pinterest & Instagram, see how Jetsetter strives to evoke a sense of influence and connectivity around travel through the use of beautiful visuals.

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Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel - BDI 12/12/13 Visual Social Communications Leadership Forum Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel - BDI 12/12/13 Visual Social Communications Leadership Forum Presentation Transcript

  • Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel Aaron Clossey, Social Media Manager @CLOSSBOSS
  • What is Jetsetter? Flash Retail Travel Planning Mobile Up to 40% off top-tier properties for a limited time only. Over 1,000+ of the world’s best hotels bookable round-the clock at best-available rates. Our experts help members book trips and provide insider recommendations about where to go, what to do and where to stay. Award-winning iPhone and iPad apps increasingly engage members with our suite of products on-the-go. Jetsetter Journeys features private, customizable, luxury travel itineraries, ready-to-book. Jetsetter Now features same-day, mobile only deals at rates up to 60% off. 30-40 properties available per week. 5
  • Our Social Ecosystem 5.5 million View slide
  • What do you feel? View slide
  • Role for social. Inspiration Brand Awareness Connectivity Customer Responsiveness Site Traffic 5
  • A look at the facts.* *Google Travel Study: June 2013 6
  • Content. Content. Did I say content? Content is King. 7
  • Road rules for Pinterest. 1. 2. 3. 4. 5. Cover your bases. Stand out from the clutter. Mix it up. Embrace your influencers. Fuel (p)inspiration. 8
  • 1. Cover your bases. • Think outside the box. Visually show what you have to offer in the most compelling way. • Ensure your site is optimized for Pinning. 9
  • 2. Stand out from the clutter. • See and be seen in the feed through resizing imagery. • Test text overlay and CTA’s on imagery. • Catch the attention of your pinners. 10
  • 3. Mix It Up. • Do not just pin your own content. • Test different pin times to best understand when your audience is most engaged. 11
  • 4. Embrace your influencers. • Charge influencers with curating content through Group Boards. • Identify relevant verticals you may want to tap into. • Establish long-term brand evangelism. 12
  • 5. Fuel (p)inspiration. • Once you find your sweet spot, don’t let it go. • Rally your community around a passion point through Pinterest-exclusive contests. 4.4 mill Followers 130,000+ Repins 1,100+ Participants 40,000 Pins +150% Traffic to Jetsetter 13
  • Road rules for Instagram. 1. 2. 3. 4. (Real)Timing is key. It’s an art and a science. Empower your advocates (and employees.) Reward & recognize. 14
  • 1. (Real)Timing is key. • Be in the moment. Connect your followers to the experience. • Capitalize on relevant events and trends. • Give an insider’s look or exclusive access to the viewer. 15
  • 2. It’s an art and a science. • Provide a new perspective for your viewers. • Come off as authentic. No stock photos necessary. • Evoke as much emotion as possible. 16
  • 3. Empower your advocates (and employees.) • Establish an internal email distribution list for submissions. • Humanize the message with attribution. This helps create conversation. • Mobilize your community with a hashtag. They’ll create visual content for you. 1,600+ submissions to date 17
  • 4. Reward & recognize. • Provide advocates with recognition when it’s due. • Reward participation in ways that are valuable to your target audience. • Tie your brand directly to consumer experiences. 18
  • #Thanks Aaron Clossey Social Media Manager 646.524.9990 aclossey@jetsetter.com @CLOSSBOSS