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Presentation:16 Handles Becomes the 1st Brand to Launch Snapchat Campaign-Results & Current Strategy
Presented by: Lara Nicotra, Associate Manager, Social Media & Digital Marketing, 16 Handles
As today’s leading self-service frozen dessert and snack brand, 16 Handles aims to set the pace for innovation. In 2013, 16 Handles became the first brand to embrace Snapchat as a marketing tool. Learn how this campaign was effective and what new initiatives the company is taking to keep their account snappy!