16 Handles Becomes the 1st Brand to Launch Snapchat Campaign-Results & Current Strategy - BDI 7/31 Direct Messaging Marketing Forum

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Presentation:16 Handles Becomes the 1st Brand to Launch Snapchat Campaign-Results & Current Strategy …

Presentation:16 Handles Becomes the 1st Brand to Launch Snapchat Campaign-Results & Current Strategy
Presented by: Lara Nicotra, Associate Manager, Social Media & Digital Marketing, 16 Handles
As today’s leading self-service frozen dessert and snack brand, 16 Handles aims to set the pace for innovation. In 2013, 16 Handles became the first brand to embrace Snapchat as a marketing tool. Learn how this campaign was effective and what new initiatives the company is taking to keep their account snappy!

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Transcript

  • 1. + Direct Messaging Marketing Forum Lara Nicotra, Social Media & Digital Marketing @16Handles & @laranicotra • #FlauntYourFlavor
  • 2. + n July 16, 2008 – 1st store in East Village n 1st self-service frozen yogurt company in New York City n 42 locations – NY, CT, MA, NJ, MD & FL n Middle East Expansion n Each store features 16 flavors of premium and artisan frozen yogurt on tap everyday + endless toppings n Eco-Responsibility with Trees for the Future Foundation This is 16 Handles!
  • 3. + The Campaign: Snappy New Year n Why? n Our guests are using the app n Perfect-timing (Jan 2013) n Take risks!
  • 4. + Snappy New Year n Snapchat was being used as a way to send private pictures to friends n 16 Handles took a new approach for marketing purposes n Invite users to snap their pictures to the company account n Snaps in exchange for a mystery discount
  • 5. + What Worked? n Sense of urgency n Each coupon was dated n Coupon expired after 10 seconds from the time it’s first viewed n Guest activation happened at the register by trained team members n FUN n Not your boring direct mailer n Game of chance 16% OFF • 50% OFF • 100% OFF CONGRATS!
  • 6. + Results n Ran in 5 NYC stores n Received over 1,400 engagements n Tapped into key demographic n Won a Mashie! n 2013’s Rising Star n Value in being 1st n Press recognition n Innovators
  • 7. + 16 Handles & Snapchat Continues n New product launches n Sneak peeks & flavor testing n Live at events *SEND SNAP NOW*
  • 8. + Snapstories to tell 16H stories
  • 9. + Q & A Thanks! Add us on Snapchat. Username: Love16Handles And all of these too…