Gerd Leonhard: Futurist Apps

Social, Local, Mobile,Video... and the Cloud- apps and the future of content Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader Circles Image via David Armano

mozilla.org/sopa

The future is already here... Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com

Finally, the Global Village is real

Many first-time-ever issueswill need to be addressed

Hat tip to Kevin Kelly

People of the Cloud...will expect a lot more than connectivity

Maybe... the End of PCs...? EVERYTHING is about Mobile

Ads + Content + Apps = !

Video is the next text -and Apps are the new cable channels

Content + Mobile + =

Telecom « Media » Telecom Source: Mary Meeker / Kleiner Perkins on SlideshareCloud | Video

TeleMedia Futures: new roles!!! Content (Creators, Advertisers Publishers etc) DeviceTelcos & MakersOperators Search / Tech i.e. Media 2.0Social Networks

Get ready for food chain conflicts

Average engagement per userAverage involvement per user Average premiums per user

Guess what they will do with this $35 Aakash Tablet

Radical Behavior Changes everywhere

The end of masses?Source: thecarbonara blog

€ 10 Devices. Soon.The iSlate

The keywords FAST. NOW.RELEVANT. ME. PERSONAL. HUMAN.

‘Consumers’ are leaping- what about your business?

Disruption and Lubrication is the name of the game

Disrupt yourself or be disrupted

Embrace Empowerment ;) ;(

Images: Source: FastCompany.com

Tell a good story. ALWAYS.

Make Sense not Noise curation

Apps: Stage Experiences!!! Source: Joseph Pine Ted Talk

Web-native, mobile and OTT !

‘Open’ is the new default Source: Alan Moore via Slideshare

Image licensed from sevensheaven.nl

“Becoming an open business is truly challenging” Steve Rubel / Edelman Digital

Obsession with Control can be a tiny problem:) Source: ARS

Fluid + Feels-Like-Free + Freemium | Upselling +

Paid with Data and / or Attention

The problem is not the ‘pay’ - it’s the wall!Quelle:

Freemium is good *but not for everyone!

‘3rd party pays’ andBranded Content will explode

Advertis ing become sContent , too

Advertising 1.0 is unsustainable

Advertising = Content Marketing = Curation Brands = PublishersMarketers = StorytellersConsumers = Participants

Focus on RoE(ngagement) not (just) RoI

Be a Market-Maker *not a market-waiter ;(

Entrepreneurs: remember this!

Summary

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Gerd Leonhard: Futurist Apps

by Barcelona Digital Technology Centre on Dec 12, 2011

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Gerd Leonhard: Futurist Apps — Presentation Transcript