the thin ideal.
late 1800s “ she was  slim , young and pretty” - P.Morell    Falk, N.Y.
the 1890s only possible on  paper  Charles Dana Gibson
early 1900s fashion
the 1950s sex  appeal
the 1960s waif (adj):  stray, unclaimed - Merriam-Webster Online
the 1970s-1980s work  it  off.
the 1990s heroin  chic
today anything  goes
Why?
Digital Retouching Dove Campaign for Real Beauty
Dove Campaign for  Real  Beauty Nike women.com
What can you do? Dove Evolution  - http://youtube.com/watch?v=iYhCn0jf46U Nike -  Nikewomen.com
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The Thin Ideal

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