WordPress Ecommerce

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WordPress Ecommerce

  1. 1. E-COMMERCE IN WORDPRESS Or lessons I’ve learned about making a shopping cart with WordPress Becky Davis - @beckyddesign
  2. 2. SO, YOU WANT TO BUILD AN ECOMMERCE SITE  Charge double your normal asking price  Getting information  Guiding client  Reformatting images  Setting up products  And all their variations  And their shipping options  Testing cart  Factor in all the extra time T Is M MonEy
  3. 3. INTERVIEW TWICE, CODE ONCE Before even doing plugin research: find out from the client  Shipping  Digital downloads? Congrats, click next  One or multiple methods? UPS, USPS, FedEx etc.  Handling charge?  Flat rate or based on weight?  Do they even know the weights of the products?  Size of the box?  Special rates for a certain price point?  Distribution center or kitchen?  Who gets notified? Who packs the box?  Does the client understand that this does not happen on the web automagically?
  4. 4. INTERVIEW TWICE, CODE ONCE  Payment  Using PayPal? – congrats, click next  Do they have the merchant account setup?  Already have a payment gateway, or can you help them choose?  Different plugins take different ones  All you need is the API#  Does the client understand that this does not happen automagically? http://blog.arvixe.com/opencart- payment-gateways/
  5. 5. INTERVIEW TWICE, CODE ONCE  Sales  Taxes being charged? Where, how much?  Coupon codes or special sales needed?  Special prices on grouped sales?  Walk the client through the sales process several times, to find out about special use cases.
  6. 6. SECURITY  PayPal? Click next  SSL certificate  Necessary to encrypt credit card numbers  Client has to buy  Every host does it differently  Affects the domain name, better to get into place before WP install
  7. 7. PRODUCT INFORMATION  How many?  Need to CSV import?  On the Spreadsheet:  SKU  Name  Weight, dimensions  Description  Variations*  Find out as much as possible on this, will the plugin handle this?  Price
  8. 8. IMAGES  Design dictates the largest size  All product images need to be consistently the same size  Upload large, generate thumbnails
  9. 9. WOOCOMMERCE  Comes with a pre-baked layout  Image grid on main shop page  Large image left, description/buy button right for single products  Can be completely customized through template (child) files and/or hooks & filters  Pre-designed themes available as well  Product information in one place  Cart & shipping settings in another  Core is free  Shipping, gateway etc. extensions = $$
  10. 10. COMPARISONS  Just downloads?  Easy Digital Downloads https://easydigitaldownloads.com/  Free, many paid for extensions available  Need more complexity?  WooCommerce http://www.woothemes.com/woocommerce/  Free, many paid for extensions available  Cart66 http://cart66.com/
  11. 11. CONTACT INFO  Beckydavisdesign.com  @beckyddesign  Slides on slideshare.net/bdgardengirl

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