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NHL Direct Marketing Creative, Database Marketing and Web Analytics Internship
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NHL Direct Marketing Creative, Database Marketing and Web Analytics Internship

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A brief overview of the work I have done so far with my Internship at the NHL.

A brief overview of the work I have done so far with my Internship at the NHL.

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    NHL Direct Marketing Creative, Database Marketing and Web Analytics Internship NHL Direct Marketing Creative, Database Marketing and Web Analytics Internship Presentation Transcript

    • Bernice Denehan
      Database Marketing and Web Analytics Internship
      Direct Digital Marketing Department
    • Shop.nhl.com: Merchandise Banners
      Over 600 promotional merchandise banners created for use on NHL.com and team sites
    • Shop.nhl.com
      FLASH BANNERS:
      Social Networking- Creating posts daily, revising Facebookbanner/profile image and thumbnail
      Proofing all GSI and licensee creative
      Comparative Analysis of other league storefronts and ecommerce best business practices
      Catalog Proofing
      Creating tagged links to track placement effectiveness
      Compiled list of NHL licensees to further add new vendors to the site
      Social:
    • Auctions
      Web banners, and print materials for NHL Auctions including:
      “Hockey for Huggies”
      -Web Banners & Email promotion creative
      Full Page Ad in All Star Program
      Full Page Ad in Heritage Classic Program
      Winter Classic “Game Worn” Auction
    • Other NHL Direct areas
      Game Center Live
      Working with Evan and Lindsay to update current GCL creative:
      -Generic & Holiday Banners
      -Email marketing
      -GCL Banners for “Hockey Day In America”
      NBC Sports : Winter Classic
      Worked with Devi to create a set of promotional banners and email graphics to promote NBC sports airing 2011 Winter Classic
    • Database & Analytics
      EXCEL:
      Formatting customer data for implementation into database
      Reformatting and uploading files from Ticketmaster
      Assist with All-Star reporting and Email reporting
      Player shop updating using PIDs
      POWERPOINT:
      Formatting and printing PowerPoint presentations
      Creating instructional guides for partner data
      Comparative analytics of League Shops for competitive intelligence
      Screenshots of Registration flows
      GRAPHICS:
      Ticket Trigger Player Updates
      SSO registration benefit graphic
      E-newsletter signup banners
      Welcome Email Series graphics
    • Newsletter
      Weekly Newsletter tasks:
      -Editing and saving header images from the past week’s games for each of the 31 newsletters
      -Proofing links, videos, and thumbnails in 62 versions
      -Editing and saving shop.nhl.com merchandise images for use in “shop” ad space
      -Weeks of January 24th-31st and March 21st responsible for assisting Amie with editing, loading and proofing all newsletter content when Sarah was out.
      Redesign of email “Social Networking” header
      -Worked with Amie to create a more updated look for the header of NHL emails.
    • Networking Event
      Sports Analytics and CRM
      -Logo and invitation design
      -Organized invitations and name tags for event
      -Weekly monitoring of online Linkedin Group