Platform as Art: A Developer’s Perspective
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Platform as Art: A Developer’s Perspective - Presentation Transcript
- Platform as Art: A Developer’s Perspective Ashley Streb, Vice President of Technology
- Start at the end
- Media enables us to
- Touch
- Inspire
- Entertain
- Build, create and be passionate about Adobe!
- Agenda
- Platform as a Service (PaaS) Landscape
- Brightcove’s Media PaaS
- The Making of a Platform with Adobe Technology
- Q + A
- Platform as a Service (PaaS) Landscape
- Defining “Platform as a Service”
- PaaS: What, where and how
- Defining “Platform as a Service”
- Services through Cloud Computing
- Consume broad range of services on demand
- No Software or Servers!
- Easy to scale with infrastructure in the cloud
- Dynamically adapt compute power
- Take advantage of utility metered models
- Tap into operational excellence and economies of scale
- Three Broad Categories
- Infrastructure
- Amazon EC2/S3, Google AppEngine, Sun Grid, 3Tera, IBM Blue Cloud
- Software
- Brightcove, Salesforce, NetSuite, Omniture, Ning, SpringCM
- Platform
- Brightcove, Salesforce, Ning, LongJump, Intuit QuickBase, Bungee Labs Connect
- Platform Defined
- A "platform" is an expressive medium.
- Many existing platforms: Windows, SymbianOS, Flex
- Ability to build and create
- Platform as a Service
- Create, consume, deploy and run in “the cloud”
- PaaS: What, where and how
- PaaS: What
- Problem, what problem?
- Targeted capabilities
- Example: Consumer Platform
- Backend Applications
- Fast, sexy UIs
- Tap into Internet fabric
- Analytics/Reporting
- PaaS: Where
- Marc Andreessen Blog
- Access API: Flickr, yelp.
- Plug-in API: Facebook, MySpace
- Runtime Environment: BungeeConnect
- PaaS: How
- How can we build and create?
- Different types of developers
- Need a blend of tools
- Brightcove’s Media PaaS – the “How”
- Media PaaS – the “How”
- Templating WYSIWYG Tool
- Web service APIs
- Runtime Engine, Player APIs
- Templating Example © 2006 Brightcove, Inc. All rights reserved. Company Confidential.
- Templating Usage
- WYSIWYG Interface
- Control colors, styles, themes and policies
- Fast, easy, custom!
- Web service Example © 2006 Brightcove, Inc. All rights reserved. Company Confidential.
- Rendering Engine, Player API Examples © 2006 Brightcove, Inc. All rights reserved. Company Confidential.
- Stats
- Process & Team Organization
- Infrastructure and Architecture
- Stats
- 135 Million Unique Users/month (as of 6 – 9 months ago)
- ~2 billion server transactions/month
- 1.5 Petabytes (1,500,000 GBs) of media delivered/month
- Thousands of platform users, hundreds of major media brands, 50 television networks, newspaper and magazine publishers, and all the major record labels in the US
- Process & Team Organization
- Process
- We use the Scrum Methodology
- Month long sprints
- 2x2 major release schedule
- Cross-functional team, 4 – 9 people
- Stand-up, user stories, story points, PO, burndown, retrospective
- Operate 10 teams across 3 geographies
- Process
- Common language across the entire organization.
- Adapt to changing market
- Deep collaboration
- It’s a marathon, not a sprint!
- Infrastructure and Architecture
- Brightcove’s Applications © 2006 Brightcove, Inc. All rights reserved. Company Confidential. Server Consumer Players Business Applications Media Publishing Ads Video Player Photo Player Server Server Server Server Server Server Server
- Adobe Technology Used
- ActionScript 2, ActionScript 3
- Flex 1.5, Flex 2
- AMF 0 (OpenAMF), AMF 3 (BlazeDS)
- FMS 2.1, FMS 3.0
- FlexBuilder
- Consumer Video Player © 2006 Brightcove, Inc. All rights reserved. Company Confidential.
- Consumer Video Player Technology
- ActionScript 3, AVM2
- AMF3 as client/server communication protocol
- ~70K LOC written
- FlexBuilder as IDE/Developer Tool
- Migrated from AS2 Players
- Challenges
- Speed + Dynamic Experience
- Dynamic delivery of media
- Speed + Dynamic Experience
- AVM2 (97% penetration)
- Partition into libraries (~50% savings)
- Obfuscation/minification
- Consumer client load vs. business application load
- Speed + Dynamic Experience continued….
- Client/Server communication
- Think about how to organize server calls
- Think about wire protocol
- Getters vs. e4x, 13x faster access
- AMF Open specification; JMeter and other applications
- Dynamic Delivery of Media
- Personalized underwear but not media?!
- Media files are BIG!
- PD vs. Streaming for video delivery
- Business Applications © 2006 Brightcove, Inc. All rights reserved. Company Confidential.
- Business Applications Technology
- Flex 2, AVM2
- Flex vs. ActionScript vs. DHTML
- AMF3 as client/server communication protocol
- Cairngorm as micro-architecture
- ~100K LOC written, 150 Commands
- FlexBuilder as IDE/Developer Tool
- FlexUnit for unit testing
- Homegrown integration tool
- Challenges
- Development process
- Fast UI Responses
- Development process – skills and workflow
- Not enough Flex people! Training Java people.
- Work across technology lines
- Strong emphasis on design; auto-generate SWCs
- Development process – code layout © 2006 Brightcove, Inc. All rights reserved. Company Confidential. Common (Shared UI + Classes) Services (Server Integration) Parts (Cairngorm Specifics) Ad Application Publishing Application Media Application
- Development process – code layout
- Each project contains own set of unit tests
- Shared project layers are compiled as SWC, enables faster compile
- Each project checks in .project, .actionScriptProperties and .flexProperties file
- Fast UI Responses
- AVM2
- How to get Data?
- Structure server API; initial view, lazy load, different types of DTOs
- Make clients intelligent about their needs
- Datagrid presentation strategies
- Servers on Fire! © 2006 Brightcove, Inc. All rights reserved. Company Confidential.
- Server Technology Overview
- Java 6, 64 bit JVM
- Tomcat, Spring, Hibernate and Coherence
- BlazeDS as AMF gateway
- ~350K LOC
- JUnit, JMeter, Lunt
- Eclipse IDE, Emacs, Vi
- Challenges
- Low latency, high throughput
- Better user experience
- Minimize capex, Facebook was rumored to have raised 100M to buy 50K servers. That’s a lot of dough!
- Scale
- Summary
- Understand PaaS and how to evaluate
- Case study of a successful company built on Adobe Platform
- Great platforms enable great applications - Go forth and create!
- Question and Answers Drop me a line: astreb@brightcove.com
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