Social Media – Evolving Your Organization <br />Dr. Bette Daoust<br />May 15, 2010<br />OurHealthIsFirst.com<br />
What is Social Media?<br />OurHealthIsFirst.com<br />
What Social Media Can Mean<br />Social media is everywhere – you have probably heard that facebook, twitter, YouTube and L...
The Four Pillars of Social Media<br />OurHealthIsFirst.com<br />
Pillars that Create Value<br />In Website terminology – there needed to be the three Es  (Educate, Entertain, and Ever cha...
Social Networks<br />OurHealthIsFirst.com<br />
How Many are There?<br />This is a list of social media sites that businesses, individuals and service clubs use to announ...
Audio is still alive<br />Podcasts were the rage with everyone producing their own radio show. Although podcasts as import...
What you See is what You Get<br />Video can often be scary for most of us especially when we have not planned a budget for...
Tactics that Work<br />Let’s discuss the 5 major places using social media that can impact your organization. Remember tha...
Tactics that Work: Twitter<br /><ul><li>It is rare to make a sale here just out of the chute – but you can make sales in a...
Great place to generate leads
You need to be strategic by following and being followed (most people you follow will start following you)
Use the advanced search tool such as #small biz or #rotary or #entrepreneur to locate others
Remember you have to give value (80%) and get back (20%) later
Use re-tweet and share with others (collaboration) – it shows you are engaged
 You need to set up handles for your promos etc (look at Dell for example)
Used for short time offers
Use auto responders as well.</li></ul>OurHealthIsFirst.com<br />
Tactics that Work: Facebook<br /><ul><li>Facebook is a social place
Consumer oriented
B2B is a lot tougher here
Create a FAN page but first understand why you want one
Fan pages take a lot of work
A  fan page will bring people to your special offers
You need to “catch” fans
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  • Remember that social media is an inbound type of marketing where you engage your audience You are attracting and pulling people to you based on your content (this is the whole purpose of social media). With social media you are the publisher and are creating content – it has to be engaging if you want people to come back to read more.Remember you want to Connect, Create and Engage!
  • Each social media site has a “culture” or focus attached to it. So before you begin on your journey, make sure you have set your goals, know your audience and focus your attention on the best impact then marshall your efforts.Anything you do in social media either adds to your value or takes away from it. So be very clear about what you want to achieve.A few best practices include:Being key word focused – remember you want to be found and without the right key word mix, your presence will go unnoticed.Know your target audience and build your network around that targetFocus attention on the best impact – watch out for the distractions do not let it becoming overwhelming – use control (hard to when you are having fun)Before we look at 4 of the social media sites let’s look at the types of social media available
  • Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  • Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  • Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  • Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  • Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  • Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  • Show hootsuite.com as an aggregator for adding content
  • Like any marketing program – take a look at what you are doing and decide a path – then measure, measure and measure the impact. If it does not work switch tactics
  • Talk about ElyseTager and others that put on courses
  • Social Media Presentation 05 15 10

    1. 1. Social Media – Evolving Your Organization <br />Dr. Bette Daoust<br />May 15, 2010<br />OurHealthIsFirst.com<br />
    2. 2. What is Social Media?<br />OurHealthIsFirst.com<br />
    3. 3. What Social Media Can Mean<br />Social media is everywhere – you have probably heard that facebook, twitter, YouTube and LinkedIn are places where you can get more business while connecting with others. Although this is true – it is only the beginning of what social media can mean to you, your business or your service club.Goals for using Social Media+ Increasing visibility for business/customers/events+ reader as collaborator<br />+ remaining current, relevant and competitive<br />+ keeping abreast of current events and projects<br />OurHealthIsFirst.com<br />
    4. 4. The Four Pillars of Social Media<br />OurHealthIsFirst.com<br />
    5. 5. Pillars that Create Value<br />In Website terminology – there needed to be the three Es (Educate, Entertain, and Ever changing) in order for the site to gain traffic, Social Media is not much different – with a few exceptions – it needs to be interactive!Social Media Pillars+ communication+ collaboration<br />+ education<br />+ entertainment<br />OurHealthIsFirst.com<br />
    6. 6. Social Networks<br />OurHealthIsFirst.com<br />
    7. 7. How Many are There?<br />This is a list of social media sites that businesses, individuals and service clubs use to announce events, send invitations, and simply encourage participation This list is long and there are golden nuggets beyond the top 10 sites. What you use is entirely up to you and what you plan to accomplish, each site offers audience and focus differences.Top 10+ Facebook + MySpace<br />+ YouTube + Flickr<br />+ Twitter + iGoogle+ Linked In + Yahoo Groups<br />+ Digg + Google GroupsMore sites and links+ published on team.OurHealthIsFirst.com<br />OurHealthIsFirst.com<br />
    8. 8. Audio is still alive<br />Podcasts were the rage with everyone producing their own radio show. Although podcasts as important, they have also evolved to embrace far more than publishing your audio files to the web.Audio Ideas+ Podcast + iTunes<br />+ Rhapsody + Podbean<br />+ Audio Acrobat + Teleseminar<br />+ WebEx + Virtual Meetings<br />+ BlogTalkRadio + ShoutCast<br />+ TalkShoe<br />OurHealthIsFirst.com<br />
    9. 9. What you See is what You Get<br />Video can often be scary for most of us especially when we have not planned a budget for professional production. Well guess again, production is easy if you are well planned and have the right equipment – ask me and I will tell you that using a FLIP makes this so easy!Video Ideas+ YouTube + InfoTelly.com<br />+ MetaCafe + Brightcove<br />+ Google Video + Camtasia<br />+ Viddler + Website (own)<br />+ Hulu + KickApps<br />OurHealthIsFirst.com<br />
    10. 10. Tactics that Work<br />Let’s discuss the 5 major places using social media that can impact your organization. Remember that we have listed many different places to add your content. We will concentrate of these top 5.Video Ideas<br />+ Twitter<br />+ Facebook<br />+ LinkedIn<br />+ YouTube<br />+ GeoSocial<br />OurHealthIsFirst.com<br />
    11. 11. Tactics that Work: Twitter<br /><ul><li>It is rare to make a sale here just out of the chute – but you can make sales in a slow manner – you have to be patient
    12. 12. Great place to generate leads
    13. 13. You need to be strategic by following and being followed (most people you follow will start following you)
    14. 14. Use the advanced search tool such as #small biz or #rotary or #entrepreneur to locate others
    15. 15. Remember you have to give value (80%) and get back (20%) later
    16. 16. Use re-tweet and share with others (collaboration) – it shows you are engaged
    17. 17. You need to set up handles for your promos etc (look at Dell for example)
    18. 18. Used for short time offers
    19. 19. Use auto responders as well.</li></ul>OurHealthIsFirst.com<br />
    20. 20. Tactics that Work: Facebook<br /><ul><li>Facebook is a social place
    21. 21. Consumer oriented
    22. 22. B2B is a lot tougher here
    23. 23. Create a FAN page but first understand why you want one
    24. 24. Fan pages take a lot of work
    25. 25. A fan page will bring people to your special offers
    26. 26. You need to “catch” fans
    27. 27. Create a group and get joiners
    28. 28. Remember you only want to engage to follow your objectives
    29. 29. Can include video and audio, photos to share experiences </li></ul>OurHealthIsFirst.com<br />
    30. 30. Tactics that Work: LinkedIn<br /><ul><li>Your profile is critical
    31. 31. This is a database driven model
    32. 32. Join groups strategically (you are allowed 50)
    33. 33. You have to be engaged and put up content of value
    34. 34. Use” inMail”
    35. 35. Take time and attention to get the groups listening to you
    36. 36. Create posts with links
    37. 37. Use the ask/answer question feature</li></ul>OurHealthIsFirst.com<br />
    38. 38. Tactics that Work: YouTube<br /><ul><li>Buy a Flip camera (see me for a discount)
    39. 39. This is not for everyone but it is a place where people go to search for content
    40. 40. Prepare your script ahead
    41. 41. Get testimonials
    42. 42. You can host your videos here and display them on your web page
    43. 43. Keyword tags are important
    44. 44. Remember video is not for everyone but it is a powerful marketing tool</li></ul>OurHealthIsFirst.com<br />
    45. 45. Tactics that Work: GeoSocial<br /><ul><li>One of the least used social media components to date
    46. 46. This is where smart phones will surf to get information locally
    47. 47. Have your heard of Yelp? Or Google Local (now being upgraded to Google Places)
    48. 48. This is auto-populated by databases
    49. 49. If you have a company and an address you are listed
    50. 50. Claim your listings and correct erroneous info
    51. 51. This is a lead generation opportunity
    52. 52. If you have a retail location – visit daily!
    53. 53. Remember this is directed at mobile applications – people will search for you on their phones LOCALLY</li></ul>OurHealthIsFirst.com<br />
    54. 54. Organizing Your Social Media<br />OurHealthIsFirst.com<br />
    55. 55. Getting Everything in One Place<br />Organization is the key to making social media work for you. If you are spending too much time on social media, how will you do business at the same time? Organizing on your own website+ page creation+ updating with one or two entries (getting automatic)Outside Sources (outsourcing your needs)+ Social Media tracking services (hootsuite.com or ping.fm)+ Start in one place and link to others<br />OurHealthIsFirst.com<br />
    56. 56. Too Much to do and SOOO Little Time<br />One of the greatest obstacles for social media is the fact that there are too many places to put your content and keep track of which ones are working best for you. Another dilema is the fact that you have to build your audience for each place (sometimes the audience is the same, sometimes it is diverse).Choose Your Locations+ text+ audio<br />+ videoCreate an easy to follow plan+ My website or yours+ updates (hourly, daily, weekly or…..)<br />+ gathering intelligence<br />OurHealthIsFirst.com<br />
    57. 57. Social Media SWOT Analysis<br />OurHealthIsFirst.com<br />
    58. 58. Analyzing the Strengths, Weaknesses, Opportunities and Threats (SWOT)<br />Does this seem to be an onerous task? You are probably right but in my opinion, the work you do here will eliminate a more onerous task of using ALL social media where some of it does not hit your target audience.Understanding the Tools+ What tools (sites) are available?+ rating the audience type from the list (from no value to extreme value)Using SWOT+ What are the strengths of what you are promoting?+ Name those weaknesses<br />+ What are the opportunities for using social media?<br />+ Do threats exist (what is the downside)?<br />OurHealthIsFirst.com<br />
    59. 59. Marketing with Social Media<br />OurHealthIsFirst.com<br />
    60. 60. Good Marketing leads to Great Sales<br />No one likes to be sold, everyone likes to make their own choices and only take up offers that fit personal needs (and emotions – yes most buy on an emotional basis).The marketing message+ sense of urgency+ benefits (forget the features)Marketing Yourself+ online (search engine marketing)+ email signatures<br />+ in the news<br />OurHealthIsFirst.com<br />
    61. 61. The Social Media Experts?<br />OurHealthIsFirst.com<br />
    62. 62. They come out of the Woodwork<br />There are Guru’s for everything but are they truly experts or just writing about what they think is the best path to take? If the advice is free, take the information and check the validity by testing theories before you spend money. There is no free lunch, just plan on testing with a small amount of outlay before you order the full meal deal.<br />OurHealthIsFirst.com<br />
    63. 63. Dr. Bette Daoust<br />MyVitalHealth@gmail.com<br />facebook: bette.daoust<br />twitter: DrBette<br />linkedIn: bettedaoust<br />ezinearticles: Bette Daoust, PhD<br />FREE resources:<br />Fill out the information in your handout<br />OurHealthIsFirst.com<br />
    64. 64. <ul><li>YES – send me the slide deck from today’s presentation
    65. 65. I want to connect with you on LinkedIn</li></ul>Name:_____________________________<br />Email address ______________________<br />Phone _________________<br /><ul><li>Questions?</li>

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