Pinstripe, What is it?! Premium whipped shaving cream for men unscented, whipped creamy textured shaving cream that can be used with or without horsehair brush All organic formula containing black fungus, natural oils egg, and patented anti-formula key benefits include, hydrating, anti- aging, evens out pigment, refreshing, and anti inflammatory high quality, tough formula
Target Market Demographic Men, all ethnicities, 25-40, and single Upper-Middle and Lower-Upper, Income 100k+ College graduate doctorate/masters Psychographic Career is first, ambitious, authoritative personality Very culturally oriented, and is very image conscious Daily user, heavy usage, strong loyalty to quality products Geographic USA, west and east coast, major metro areas Large cities with dense areas, both urban and suburban
The Art of Shaving When audio is finished Click On the video to start
Growth Environment Huge growth potential in an unsaturated market According to Drug Store News, “Men’s toiletries are predicted to take over in 2013…and men’s skin care will double in revenue from 2012-2016” Art of Shaving is a growing chain, they were bought by P&G in 2009. they operate 93 stores and are opening approximately 4 stores per month.
PricingThe Art of Shaving’s 3 step process Pinstripe’s All in one offeringsStep 1 – The Pre-Shave -Pinstripe Travel Size Shaving Cream-Pre-Shave 3 oz. $30.00 2 fl. oz. $25.00 -Pinstripe Shaving Cream-Pre-Shave Travel size 8.8 oz. $40.00 1 fl. oz. $16.00Step 2 – The Shave Lush’s Offerings-Shaving Cream Full Size -Razorantium Shaving Cream 5 oz. $25.00 8.1 oz. $24.95-Shaving Cream Unscented Travel Size -Dirty Shaving Cream 1.7 oz. $17.00 3.5 oz. $13.95 -Shave the Planet Shaving CreamStep 3 – The After Shave 7.9 oz. $24.95-After Shave Full Size -Ambrosia Soothing Shaving Cream 3.4 fl. oz. $40.00 8.8 oz. $19.95-After Shave Travel Size -Prince Triple Blossom Shaving Cream 1 fl. oz. $18.00 7.9 oz. $25.95
Distribution Methods Two pronged approach Partner with Art of Shaving in their retail locations. We will serve as the high-end product in the store In cities that do not have Art of Shaving stores, we will have a counter at high-end department stores such as Neiman Marcus, Macys, Nordstroms, ect By selling Pinstripe in already established channels we can rely on the high-reputations and knowledge staff already existing at these locations.
Promotion Print Media GQ and Wall Street Journal In store promotions Youtube and Celebrity promotions. “Show your Stripes” VIP, customer renewal