Social Mediaand StudentTrendsWhere are they headed?
OliviaSenior in high-school from Ohio•       3,000+ Facebook friends•       1,000+ Instagram followers    •     300+ pictu...
Social Media Pinwheel3 The 2012 Social Admissions Report
2013 Social Admissions Report   Inigral and Zinch Project   Anonymous email survey   7,000 students August 2012   4,00...
by Inigral5 The 2012 Social Admissions Report
Who We Surveyed                                                      1%                                       College     ...
Respondents by Race or EthnicityRace or Ethnicity                      Our Survey   College BoardAmerican Indian/Alaskan  ...
Where Students                                      Are Today                                      Sure I have a Facebook ...
Students and Mobile Usage                Do you access          Have you used a             social media on your     mobil...
Never                                                       13%                                         Every once        ...
Multiple                                                  times a day                                                     ...
Once                   Multiple times                                                Once        a day                    ...
Multiple                                            times a day                                               22%         ...
Multiple                                                 Once    Times                                                 a d...
Student Network Usage 2012 to 2013 100%   90%   80%   70%   60%   50%   40%   30%   20%   10%    0%             Facebook  ...
Student Social                                       Media Behaviors                                       “I want to see ...
Unsure                                           26%Do students                                        Nothink colleges an...
No                                          28%Have you usedsocial media to                                               ...
YesClass of 2012                          39%Did you usesocial mediaas a resourcewhen deciding                            ...
No                                                  25%Class of 2013Did you usesocial media                           Yesa...
What social media sites did students           use to research colleges?              Multiple times a day              On...
Yes                                       49%Did you followor like apotential                                    Nocollege...
Stop for a moment23 The 2012 Social Admissions Report
1. You aren‟t in control.2. Students are your living brand.    3. Embrace this, amplify this.24 The 2012 Social Admissions...
Social Media and Student Influence                                                   Major influence      Some influence  ...
InstitutionalContext                                       VS.                                         Student26 The 2012 ...
What are some things you would like to see more of on college or university          social media sites?27 The 2012 Social...
28 The 2012 Social Admissions Report
29 The 2012 Social Admissions Report
Design Thinking “Process of investigating ill-defined problems, acquiring information, analyzing knowledge, and posing sol...
Define “Decide what issue you are trying to solve”31 The 2012 Social Admissions Report
Research “Collect and analyze user behavior”32 The 2012 Social Admissions Report
What are some things you would like to see more of on college or university          social media sites?33 The 2012 Social...
What do students want to see on       college social networking sites?         Students                      School       ...
What do students want?“I would like to see like an advice column ora FAQ section where common „worry‟questions can be answ...
“I would like to be able to ask a question                     and really have anyones response to                     it,...
Two questions students askAre they like me?                      Will they like me?37 The 2012 Social Admissions Report
Student Network Usage 2012 to 2013 100%   90%   80%   70%   60%   50%   40%   30%   20%   10%    0%             Facebook  ...
39 The 2012 Social Admissions Report
Maybe                                             19%                                       No                            ...
Social Engagement and Enrollment Outcomes41 The 2012 Social Admissions Report
42 The 2012 Social Admissions Report
Questions?     @bcroke                            www.inigral.com     bcroke@inigral.com                 Blog.inigral.com ...
Upcoming SlideShare
Loading in...5
×

High School Student Social Media Trends 2013

4,461

Published on

This is my presentation from the 2013 Ed Social Media Summit in Boston. How 11,000 college bound students use social media in their daily lives and college search.

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,461
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
59
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Addhashtag
  • We really should be thinking in terms of students – how is social media affecting her development?- This is the question I am interested in and why I work at Inigral
  • This isn’t going to help us, but it makes consultants/designers a lot of money
  • Use twitter less by 10%
  • Students use social media to connect with one another, you’re presence is lucky if you can join the party
  • Need to add labels
  • Need to add labels
  • Optional imagery
  • Need to add labels
  • Need to add labels
  • Q24. Are there any schools that did a particularly good job with social media? Please specify the school, the platform and why you thought it was good. (e.g., San Jose State University updated their facebook page frequently with photos)
  • Filter and focus on 5 best practices
  • High School Student Social Media Trends 2013

    1. 1. Social Mediaand StudentTrendsWhere are they headed?
    2. 2. OliviaSenior in high-school from Ohio• 3,000+ Facebook friends• 1,000+ Instagram followers • 300+ pictures• 600+ followers on Twitter • 3,000+ tweets2 The 2012 Social Admissions Report
    3. 3. Social Media Pinwheel3 The 2012 Social Admissions Report
    4. 4. 2013 Social Admissions Report Inigral and Zinch Project Anonymous email survey 7,000 students August 2012 4,000 students February 20134 The 2012 Social Admissions Report
    5. 5. by Inigral5 The 2012 Social Admissions Report
    6. 6. Who We Surveyed 1% College 1% 0% Freshman 19% 25% 54% “I want reviews on colleges from real live6 The 2012 Social Admissions Report students who go to them.”
    7. 7. Respondents by Race or EthnicityRace or Ethnicity Our Survey College BoardAmerican Indian/Alaskan 1.1% 1%Asian, Asian Am. Or Pacific Islander 12.1% 11%Black or African American 17.4% 13%Hispanic Latino 18.9% 15%White 48.4% 53%Other/No Response 2.8% 8%7 The 2012 Social Admissions Report
    8. 8. Where Students Are Today Sure I have a Facebook account, but I don’t post that much anymore. I meanly use it for online chat with my friends, but Twitter and Instagram are places I share things with close friends.8 The 2012 Social Admissions Report – High school senior
    9. 9. Students and Mobile Usage Do you access Have you used a social media on your mobile phone to visit mobile device? your school’s website? n/a No 9% 13% No 21% Yes Yes 70% 87%9 The 2012 Social Admissions Report
    10. 10. Never 13% Every once in a while Once a 6% Month 2% Once Multiple A week 9% times a day 48%How often do Once a daystudents use 22%Facebook?10 The 2012 Social Admissions Report Down 1%
    11. 11. Multiple times a day 19% Once a day 8% Once a week 6% NeverHow often do Every once in 53%students use Once a Month a while 12%Twitter? 3%11 The 2012 Social Admissions Report Up 3%
    12. 12. Once Multiple times Once a day a week a day 5% 11% 5% Once a Month 3% Every once in a while 10% NeverHow often do 66%students useTumblr?12 The 2012 Social Admissions Report Up 11%
    13. 13. Multiple times a day 22% Once a day 5% Once a week 4% Never Once a Every once 58%How often do Month 2% in a while 9%students useInstagram?13 The 2012 Social Admissions Report Up 14%
    14. 14. Multiple Once Times a day a day 6% 8% Once a week 7% Once a month 4% Every once in a while Never 10% 64%How often do youuse Pinterest?14 The 2012 Social Admissions Report Up 11%
    15. 15. Student Network Usage 2012 to 2013 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Facebook Twitter Tumblr Instagram Pinterest15 The 2012 Social Admissions Report
    16. 16. Student Social Media Behaviors “I want to see fun things about going to school there, school news, advice from current students. Id much rather see it on their social media site than have it clog my e-mail.”16 The 2012 Social Admissions Report – High school junior
    17. 17. Unsure 26%Do students Nothink colleges and 4%universitiesshould have a Yessocial media 77%presence?17 The 2012 Social Admissions Report Yes Up
    18. 18. No 28%Have you usedsocial media to Yesresearch collegesand universities? 72%18 The 2012 Social Admissions Report Yes Up 4%
    19. 19. YesClass of 2012 39%Did you usesocial mediaas a resourcewhen deciding Nowhere toenroll? 61%19 The 2012 Social Admissions Report
    20. 20. No 25%Class of 2013Did you usesocial media Yesas a resource 75%when decidingwhere toenroll?20 The 2012 Social Admissions Report Yes Up
    21. 21. What social media sites did students use to research colleges? Multiple times a day Once a day Once a week Once a month Every once in a whileFacebook 11% 10% 14% 8% 21% YouTube 7% 5% 9% 8% 21% Twitter 4% 4% 4% 3% 10%Instagram 4% 3% 3% 2% 6% Tumblr 2%2% 3% 2% 6% Pinterest 2%2% 3% 2% 5% 0% 10% 20% 30% 40% 50% 60% 70% 21 The 2012 Social Admissions Report
    22. 22. Yes 49%Did you followor like apotential Nocollege on 51%social media?22 The 2012 Social Admissions Report
    23. 23. Stop for a moment23 The 2012 Social Admissions Report
    24. 24. 1. You aren‟t in control.2. Students are your living brand. 3. Embrace this, amplify this.24 The 2012 Social Admissions Report
    25. 25. Social Media and Student Influence Major influence Some influence No influence News and updates from the college 42% 47% 11% Conversations I had with students that attend the school through social media 32% 44% 24% Photos I saw of the school 32% 54% 14%Conversations I had with my friends about the school on social media 24% 49% 27% Student blogs I read 18% 43% 39% YouTube videos 14% 40% 46% Twitter feeds 4% 20% 76%25 The 2012 Social Admissions Report
    26. 26. InstitutionalContext VS. Student26 The 2012 Social Admissions Report Context
    27. 27. What are some things you would like to see more of on college or university social media sites?27 The 2012 Social Admissions Report
    28. 28. 28 The 2012 Social Admissions Report
    29. 29. 29 The 2012 Social Admissions Report
    30. 30. Design Thinking “Process of investigating ill-defined problems, acquiring information, analyzing knowledge, and posing solutions.”30 The 2012 Social Admissions Report
    31. 31. Define “Decide what issue you are trying to solve”31 The 2012 Social Admissions Report
    32. 32. Research “Collect and analyze user behavior”32 The 2012 Social Admissions Report
    33. 33. What are some things you would like to see more of on college or university social media sites?33 The 2012 Social Admissions Report
    34. 34. What do students want to see on college social networking sites? Students School Photos Information Events34 The 2012 Social Admissions Report
    35. 35. What do students want?“I would like to see like an advice column ora FAQ section where common „worry‟questions can be answered to help ease thetension upon arriving to college or whileattending college.”“I would like to be able to ask a question andreally have anyones response to it, and notjust an administrator telling me to look at theblah blah tab on their website.”“Real information. Less fluff.”35 The 2012 Social Admissions Report
    36. 36. “I would like to be able to ask a question and really have anyones response to it, and not just an administrator telling me to look at the blah blah tab on their website.”36 The 2012 Social Admissions Report
    37. 37. Two questions students askAre they like me? Will they like me?37 The 2012 Social Admissions Report
    38. 38. Student Network Usage 2012 to 2013 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Facebook Twitter Tumblr Instagram Pinterest38 The 2012 Social Admissions Report
    39. 39. 39 The 2012 Social Admissions Report
    40. 40. Maybe 19% No 3%Would studentsjoin a socialnetwork createdspecifically for Yesadmitted studentsat their institution? 78%40 The 2012 Social Admissions Report
    41. 41. Social Engagement and Enrollment Outcomes41 The 2012 Social Admissions Report
    42. 42. 42 The 2012 Social Admissions Report
    43. 43. Questions? @bcroke www.inigral.com bcroke@inigral.com Blog.inigral.com 43 The 2012 Social Admissions Report
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×