Cohesion is a brand and marketing consultancy that works with Fortune 500 and mid-sized companies to build and enhance marketing positions through innovative research, strategy and messaging. Since 1999, the firm has developed successful marketing foundations that not only create customer preference, but also drive company performance.
Cohesion develops strategy and messaging that drives the performance of companies, brands, products and services to stakeholders–inside and outside the organization. Our approach helps companies successfully leverage their value at a higher level, insuring that ‘what a company is ’ (and aspires to be) is more effectively communicated at every stage in its evolution.
The marketing/communication landscape has become too fragmented and too complex to simply start an effort with a singular, desired tactic as the objective (ad, website, etc.). The mounting waste of ‘not being understood’ and ‘not being heard’ demands that companies develop a comprehensive strategic architecture before the development of marketing/communication tactics.
Brian Creath – Managing Principal. For more than 25 years, Brian has been helping companies bridge business objectives to successful strategic and creative outcomes. Brian founded the award-winning ad agency CreathJacobsen in 1989, and in 1999, formed BrandMaverick (which became Cohesion in 2005). His work as a writer, strategist and creative director has helped position nearly a hundred businesses and brands, and has been recognized with more than a hundred national and international awards. Brian is a sought-after writer and speaker on a variety of strategic and creative topics, and serves as a valued advisor to our clients' executive management.