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Quality Forum 2012 - SMC - Noreen Kamal
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Quality Forum 2012 - SMC - Noreen Kamal



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  • Appeal – SN: entertainment, to get information, maintain connectivity Health: perceptions and expectations, self-efficacyBelonging – SN: Sense of belonging, group identity & comparison Health: normative factors
  • Explain key areas of functionality
  • Add animation for each area to discuss!Timeline is where users are able to log their daily activity and share with any portion of their social network or not share it. The calendar, to-do list, and friends are on left pane. Digital assets and access to community is provided in the right pane.
  • Add highlights/animation for each of the areas to discuss


  • 1. Designing VivoSpace: An onlinesocial network to motivate healthbehaviour changeNoreen Kamal (PhD Candidate)March 7 2012
  • 2. Who Am I?3rd year Electrical and Computer Engineering Student working in the Domain of Human-Computer Interaction & Quality Leader at BC PSQC Human Communication Technologies Laboratory 2
  • 3. Motivation 3
  • 4. Popularity of online social networks& social games • Daily Active Users for facebook is 500 million • Daily Active Users for Zynga is 49 million* • 13.3 million for cityville (top) • Daily Active Users for EA is 18 million* • 11.3 million for The Sims Social (top) * checked on September 24, 2011 4
  • 5. So…• How do you harness the motivational power of online social networks and games to promote health behaviour change?• What are the design principles?• We need to understand the motivations for use and changing health behaviour! 5
  • 6. Approach I am here…User Inquiry Low-Fidelity Medium-Fidelity High-FidelityQuestionnaires Interviews Usability Studies Field Tests & On On On Interviews Paper Medium Fidelity High Fidelity Prototypes Prototypes Prototypes ABC Conceptual Framework 6Literature Review
  • 7. Literature Review Online Social Networks Health Behavior Change• Uses and Gratification • The Health Belief Model Theory • Social Cognitive Theory• Common Identity Theory • Theory of Reasoned Action• Common Bond Theory • Theory of Planned Behavior• Social Identity Theory• Organizational Commitment • Common Sense Model Theory • The Transtheoretical Model• Behavior Chain for online participation• Social Network Threshold Theory 7
  • 8. Synthesis: ABC Framework • Appeal • Individual determinants for use and health behaviour change • Belonging • Social determinants • Commitment • Temporal consideration -> Stages • Reasons for continued use 8
  • 9. Design GuidelinesAPPEAL BELONGING COMMITMENTProvide connection to Groups and clubs Rewards throughfamily and friends GamificationEntertaining: individual Social norms (see what Start and end datesincentives/rewards friends and family are doing)Personal health Approvals: such a Competitioninformatics medical evidenceInformation to promote Social dialog of healtheducation informationGoals 9
  • 10. Evaluation of ABC• 104 respondents to an paper/online questionnaire• Good agreement with the determinants• especially on use motivation to use online social networks • to get information • to maintain connection with people • for convenience• Less so on • social enhancement • learn about ones self 10
  • 11. User Centered Design ProcessDESIGNING VIVOSPACE 11
  • 12. Paper Prototype• Paper Prototypes• Adobe Illustrator• 14 pages• Based on design guidelines extracted from ABC framework 12
  • 13. The Timeline 13
  • 14. The Dashboard 14
  • 15. 11 people were interviewedRESULTS:Fascinated by socialization of health informationConcerned about privacySuggested the creation of challenges and group health activities Feedback on prototype 15
  • 16. Medium Fidelity Prototype• Interactive• HTML, jQuery, Javascript, CSS• 32 HTML pages, 1 css file, and 2 javascript files 16
  • 17. 17
  • 18. 18
  • 19. Laboratory Evaluation• 36 adults participated• APPEAL determinants – evaluated directly ->questionnaire feedback• BELONGING determinants –indirectly -> Helping Game Experiment (behavioural economics)• COMMITMENT determinants –indirectly-> In-Group Experiment (social psychology)RESULTS• Found VivoSpace appealing and did lend to health behaviour determinants 19• Concern about whether users would provide information• Promoted belonging & commitment
  • 20. High-Fidelity Prototype• PHP and MySQL• CodeIgniter Web Application Framework • Model-View-Controller development pattern• Currently Under Development 20
  • 21. 21
  • 22. Field Evaluation• Partnering with Connect Health • An integrative Healthcare Clinic focuses on prevention• Use of pre-post interviews• Usage data• Outcome data such as quality of life indicator can be considered 22
  • 23. Food for Thought • How can social gaming improve personal health and the healthcare system? • Do we link to facebook or keep it separate for privacy? 24
  • 24. QUESTIONS?, In a Panel at SxSW Interactive (led by Ayogo Games) 25