Quality Forum 2012 - SMC - Janet MadsenPresentation Transcript
Making Sense-The “Poetry” of TweetingBCPSQC Health Care 2.0: Social Media Camp, March 7, 2012 Janet Madsen Communications Coordinator Positive Women’s Network @pwn_bc @youshouldknowca @janet_madsen
Language isn’t just meaning — it’salso music. Daphne Gray-Grant
What Makes a Good Tweet? Does the reader get your message? One read – make it count
Listening“How to Write a Poem” Read and listen to poetry Find a spark Think about what you want to achieve“How to Write a Poem”: http://www.wikihow.com/Write-a-Poem
Who Are You Talking To? Who Are You Speaking As? Engage: Who? What? Why? Where? How? Exploring which #hashtags to use Consider chat communities(#hcsmca, #hcsm, #healthlit #patienteducation)
Creating“How to Write a Poem” Choose the right words. Use concrete imagery & vivid descriptions. Use poetic devices Listen to your poem. Read it out loud. Edit your poem“How to Write a Poem”: http://www.wikihow.com/Write-a-Poem
Tweets as “Poetry” -It’s all About Language Concise Precise Engaging
Make it Accessible Use clear language - Twitter is fast. “Words matter.” (Alan Webber) Use alliteration, imagery, metaphor to add depth and humour (if desired).
Start with Words A tag is jarring; a link unengaging We learn to read words Consider your audience
Magnify with hashtags, but… Can anyone read it? Is it on your website looking wacky? Brevity and streamlining “Maximum” number – 3, 6, whatever?
http://cyhealthcommunications.wordpress.com /hcsmca-2/ #hcsmca #Social #Media for Canadian #healthcare #hcsm #SoMe #cdnhealth Social innovation in Canadian #health – Join Healthcare #SocialMedia Canada for weekly #hcsmca chats: http://ht.ly/9ukuS Healthcare hashtags: http://www.symplur.com/ healthcare-hashtags/
Read It Out Loud Helps with sound/ rhythm Helps with editing for brevity 140/120
Through Your Eyes: Retweets Twitter is instantaneous, but it echoes Retweets your chance to reflect, redirect Use hashtags to engage communities that might have missed the initial tweet “Too late to RT” can be true and false
Give Credit Where It’s Due RT or MT- simple, credits source For reflection or big edit, “Via @joejoejoe” For conversation Never underestimate “thanks”
Creating Relationships #FF #FollowFriday Yes or no? Introducing connections Thank for RTs & mentions New followers?
“Go Dog Go” What drives you & your work? Share that Precise, concise: words matter Engage with imagery, metaphor, reflection Listen
Thank YouJanet Madsen, Communications CoordinatorPositive Women’s Network: firstname.lastname@example.orgWork: HIV education and sexual health@pwn_bc; @youshouldknowcaPersonal: literacy and health literacy@janet_madsen